Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns. Simplify your design.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

BOP Design

JANUARY 6, 2023

What Is UX Design? UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Good UX design asks the question: What visual solution/layout will provide a smooth and pleasant experience for my customers? What Attributes Are Needed for Good UX Design. usefulness. aesthetics.

Design 84

Design Marketing Websites Tips B2B 84

ConvertKit

DECEMBER 29, 2020

What’s better: hiring a designer or DIY? But if you aren’t a graphic designer, the task to create a quality cover might feel daunting. By the end of this article, you’ll know how to design an ebook cover that is not only eye-catching it will also fly off the (digital) shelves! What’s better: hiring a designer or D.I.Y.?

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

Content4Demand

OCTOBER 1, 2020

But did you know that TikTok’s digital marketing community is blossoming? But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Marketing with Sam. Honestly, it confused me.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Salesforce Marketing Cloud

OCTOBER 19, 2021

As we consider how designers and users with disabilities bring their experiences into the professional world, a particular question comes to mind: who gets to have a good experience with technology? By designing with and for people with disabilities, we can learn a lot about what makes innovation inclusive.

Ad Building 98

Ad Building Terms and Conditions Barriers Conference 98

BOP Design

FEBRUARY 11, 2022

As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. When we break it down further, it is the “measurement of physiological and neural signals which can help marketers gain insight into customers’ motivations, preferences and decisions.” Effective Packaging.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

sagefrog

FEBRUARY 14, 2024

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

ClearVoice

NOVEMBER 2, 2022

While SEO and SEO writing differ from the broader practice of content marketing, it helps power it. How SEO and content marketing work together. SEO and content marketing are two approaches to gaining reach within your industry. More than that, content marketing can’t work without SEO, and vice versa.

SEO 95

SEO Content Marketing Paid Search Agency Planning 95

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. The home page also needs an effective design.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. One outcome of this process was a shift to a more account-based marketing approach. One in the U.S.,

Paid Search Agency 124

Paid Search Agency Ads Campaigns Account Based Marketing 124

Zoominfo

JUNE 19, 2022

While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

LeadSquared

MARCH 13, 2021

Get a copy of latest landing page design hacks here.). There was only one thing left to do – increase conversions. “ If you have been a regular here, you would know that targeted email marketing already got her open and click rates to shoot-up. Landing page design experiment #1. Brighter color makes it more compelling.

Landing Pages 52

Landing Pages Design Skype Click Rate 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

BOP Design

OCTOBER 8, 2019

This demonstrates how prospective clients may feel when they are on a website with a poorly designed user experience. User experience (UX) is defined as the overall experience of a person when using a product (such as navigating around a B2B web design). Customer experience is the new marketing. The Right Color Scheme.

Design 69

Design Marketing Websites ROI B2B 69

Salesforce Marketing Cloud

JUNE 14, 2023

Research product adoption strategies In a collaboration between Industries UX and Research & Insights, we started by comparing several theories about product adoption. His theory on Diffusion of Innovations describes characteristics that affect the spread of new ideas or technologies. Product development is a complex process.

Design 52

Design Work Management Product Marketing Management 52

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

B2B Marketing Traction

NOVEMBER 9, 2011

The principle of Occam’s Razor is key to getting your marketing done faster, so that you can realize quickly results from your effort. In the book Professional Services Marketing , co-authors Mike Schultz and John Doerr write that marketers should take Occam’s Razor into consideration.

B2B Marketing 100

B2B Marketing Trade Show B2B Rules 100

SmartBug Media

APRIL 8, 2019

They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. In many cases, when materials are designed well, an audience will consume the information and perform the desired action without noticing the design.

Design 71

Design Intent Rules Trends 71

Content Standard

APRIL 12, 2017

Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different. “It’s absolutely not a sales quota,” he assures the marketer. It’s been a long day for our B2B social media manager.

Social Media 69

Social Media Design Social Marketing B2B Marketing 69

Convince & Convert

MAY 13, 2016

To get that level of global appeal, with a design that might have to last years, it’s not enough that a logo just appeals to us consciously—it must also have appeal to our subconscious minds. For thousands of years, artists, designers, and architects have relied on beliefs about what creates a beautiful design. Visual Saliency.

Design 111

Design Paid Search Agency Trigger Marketing Social Media 111

Optinmonster

NOVEMBER 9, 2021

Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Images can make a huge difference in any online marketing campaign, and exit popups are no exception.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Biznology

MARCH 28, 2016

But not just any landing page design will get the job done. Pay Attention to Color Choices. Color theory is an important part of web design. Color evokes emotion, so it’s important to choose colors that evoke the right emotions with your audience. Keep it Simple – Clutter Kills Conversions.

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Hubspot

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. That's not to say that a partial rebrand can't be effective. Just look at Old Spice.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. If you’re a marketer spending bazillions on optimizing your advertising spend, but are just directing people to your main website or to convoluted landing pages, you’re essentially hiring Jerry Seinfeld to push people into a restaurant with bad food.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Optinmonster

AUGUST 28, 2020

In marketing, that’s known as a lead magnet, an incentive offered to potential customers for their contact information. And you don’t need any design or coding skills to build stunning popups. All of these options mean you get to create beautiful campaigns in minutes even if you have no design experience.

Template 104

Template Display Rules Trigger Marketing 104

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Terminus

OCTOBER 5, 2021

It can mean a lot of different things to a lot of different people in the marketing world. Simple in theory, but sometimes difficult to execute. Especially when you consider all of the digital noise us marketers have to complete with today. Well, you’ll need something important to say, promote, or drive action towards.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Optinmonster

MAY 20, 2020

Without a doubt, OptinMonster is the best conversion toolkit on the market that lets you easily set up any onsite campaigns, including an age verification popup, lead generation form, and more. Simply click on the button to pull up the editing tools on the left-hand side menu: You can change the button: Color.

Marketing Websites 122

Marketing Websites Template Display Terms and Conditions 122

EMagine B2B Blog

JANUARY 22, 2019

Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. Much of healthcare marketing today looks the same, and my theories about why that is are below: 1.

Brand Identity 59

Brand Identity Branding Peer-to-peer Differentiation 59

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Rather, it likely was the reactivation program was poorly designed. Keep one rule in mind.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Litmus

JANUARY 8, 2019

Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays. In this post, we’ll take a look at exactly how high-DPI displays work and what that means for email designers and marketers. A Bit of History. Good question!

Display 83

Display Mobile Marketing Design Email Campaigns 83

Optinmonster

OCTOBER 1, 2021

For now, it’s important to know that OptinMonster gives you MORE ways to generate leads from your site’s traffic than any competitor on the market. BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Line height.

Rules 59

Rules Template Trigger Marketing Custom Publishing 59

nDash

MARCH 8, 2021

Christine Born is a radiologist by trade, so you might not think she’d be an expert on marketing. If you’ve had a poor experience with a brand in the past, marketing for that product may only reinforce the negatively connection. So, what does all this tell us as marketers? Emotional Marketing. It’s not just a theory.

Brand Identity 52

Brand Identity Branding Trigger Marketing Impressions 52

Vidyard

DECEMBER 13, 2019

This is when you’ll hear a more in-depth creative vision from your production company and have the opportunity to course-correct and provide your own brand standards including design elements like font and colors. They need to know what they’re working with in order to give you an accurate picture of what they can accomplish.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? A key step in this is remembering that your website is not about you.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Biznology

SEPTEMBER 5, 2013

As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. When I think Volvo, safety come to mind, with Disney it is family fun and with Apple it is design excellence. Am I a marketer, an organizational psychologist, an educator or a researcher?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

ClearVoice

JUNE 1, 2020

Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often necessary to find the original source for an image or to see where an image appears on the web. Regardless of your role on the marketing team, you likely work with images or graphics in some way, shape or form.

Tools 119

Tools Copyright API Keywords 119