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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

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Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . NeilPatel Neil Patel Co-Founder, NP Digital .

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

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Top B2B Influencer Marketing Strategy in 2023

Valasys

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. Success in B2B influencer marketing hinges on effectively managing these dynamic elements for impactful campaigns.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.