Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Don’t forget to check what’s popular in podcasts by using Podcast Notes. You can use that intel to help you build a content calendar for the year. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. .

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Podcasts have exploded in popularity for good reason.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. More than half expect that performance will get back to normal within the next two years. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Top B2B Digital Marketing Trends for 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Square 2 Marketing

JANUARY 4, 2024

You’ve been asking and we’ve been answering questions for over 20 years around how to generate more leads, scale revenue, make sales more effective and grow your companies. Over the past few years, a lot of those answers have been in the form of a podcast, LIVECast and video series. podcast, LIVECast and video series.

Top of Funnel 95

Top of Funnel Video Marketing Positioning Generation 95

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 259

Best Practices RSS Bandwidth Tagging 259

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Demand for podcasts has also increased. Is the worst of the pandemic storm now past? The signs are positive.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. While AI still won’t take your marketing job , it can help you be more productive. For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. Guest post by Lisa Sicard.

Marketing AI 310

Marketing AI Curation Content SERP 310

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Marketing has changed. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. New marketers don’t work like this.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. In the past 3 years, she’s specialized in growing B2B LinkedIn pages organically and creating educational and human content.

B2B 136

B2B Youtube B2B Marketing Work Management 136

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Oktopost

APRIL 27, 2023

Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Ken Powell , Chief Revenue Officer at K1X , shines a light on the connection point between marketing, sales, product, and client success.

Transparency 62

Transparency Generation Youtube Differentiation 62

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Digilant

JANUARY 11, 2024

This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. The championship game had a 13% spike in viewership from 2022, solidifying its status as the most-watched basketball game of the year. population listens to podcasts every week.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Video marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. One year later, despite multiple interest rate hikes, the U.S.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Streaming services are rapidly gaining market share due to their diverse content offerings, which include original programming, licensed TV shows and movies, live sports, documentaries, and more, catering to a broad audience. trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. So what better time to summarize the building blocks of the MKT1 Method than an end of year post?

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. were podcast listeners. by 2026 from $1.73B in 2022.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Hinge Marketing

MAY 14, 2020

At Hinge, we’ve been studying a select group of professional services firms that got ahead of the curve and jumped on the digital train years ago. Hinge defines high-growth firms as those that reported 20% or more annual growth over a period of at least 3 consecutive years. Podcasts, radio, and other audio.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. This blog article will explore three B2B content marketing strategies your business must prioritize for business success.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Bhutan Tourist Board: The power of research. We Run From Ours.”

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211