Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Heinz Marketing

FEBRUARY 12, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thank you, Jonathan Gottschall, for presenting your research. . When developing rapport with your peers, be sure to simplify your intentions and avoid overthinking.

Peer-to-peer 94

Peer-to-peer Marketing & Strategy B2B Storytelling 94

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. More than half of all sales reps rely on their peers to get tips for improving. More than half of all sales reps rely on their peers to get tips for improving. After a presentation, 63% of attendees remember stories.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. How did they do it? Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Hubspot

AUGUST 21, 2023

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

chiefmartech

OCTOBER 2, 2018

We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A Marketing with Conversational Interfaces.

Marketing Management 84

Marketing Management Peer-to-peer Marketing Proposals Vendors 84

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Topics that we love include: Agile marketing & change management. Analytics & data science for marketing.

Communities 52

Communities Work Management Marketing Management Peer-to-peer 52

Hubspot

JANUARY 17, 2017

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? In order to grab and retain attention, presenters need to throw out the traditional bulleted-list delivery playbook and focus on telling a story their audience can connect with.

Peer-to-peer 28

Peer-to-peer Marketing Proposals Impressions ROI 28

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. The task ultimately fell to me. Working with resistance.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Hubspot

NOVEMBER 27, 2020

2020 has presented unprecedented challenges for businesses. She also proposed searching social media sites to find Black-owned businesses online. Word-of-mouth marketing is incredibly important for small businesses, especially if you're operating in a B2B setting. Black Chambers, Inc., How to Support Black-Owned Businesses.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Valasys

SEPTEMBER 21, 2023

I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in! Statistics also say the same. can be expected.

Work Management 52

Work Management Marketing Management Planning Advertising Agencies 52

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Organize By Business Objective (Instead of Marketing Function).

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others).

Buy 77

Buy B2B Peer-to-peer Work Management 77

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. It’s a good time to be an SEO agency.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Martech

AUGUST 5, 2021

Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. And it’s all about fit ! Likewise, try to learn a little about the interviewee before you call (e.g.,

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

chiefmartech

APRIL 14, 2017

I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens of a brilliant cartoonist’s wit. If I could, these are a couple of the captions that I’d propose: “Welcome, everybody.

Peer-to-peer 42

Peer-to-peer Marketing Proposals Conference Creativity 42

Hubspot

JUNE 6, 2019

A career and career path that draws heavily on your ability to think critically, analyze complex data, and communicate your results clearly to peers and executives. This is achieved by running competitive analysis, conducting forecasting, and making recommendations on how the sales, marketing, and other teams should move forward.

Work Management 75

Work Management Marketing Management Budget Programs Forecasting 75

Hubspot

JUNE 28, 2022

For one, it provides your employees with flexibility and autonomy to work where they'd prefer. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Let's dive in.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Habits of Successful Content Creators.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Hubspot

FEBRUARY 28, 2022

Here, we'll cover what that term means, learn a bit more about pitching clients, and get some insight on how to give an effective client pitch presentation. Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. The term "client pitch" is fairly fluid.

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. A Lengthier Relationship.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

seo.co

OCTOBER 6, 2021

Yet many marketers and webmasters end up with CTAs that don’t stand out in any meaningful way. Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. I’ll be covering a number of different sections here, each with examples of their effective use. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

SnapApp

MARCH 27, 2018

Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. Marketing Consultant & Speaker. . . . . . . On occasion the chance to fly to San Francisco presented itself, and we said yes to any opportunity to get a chance to galavant around that beautiful city. . Katie Martell.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Hubspot

SEPTEMBER 12, 2018

The more opportunities in your pipeline, the more likely you are to reach or exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment and management. But what is a sales pipeline and why is it so instrumental to selling success? How to Build a Sales Pipeline. Common Sales Pipeline Mistakes. Sales Pipeline Metrics.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. But you don’t need to.

Conference 94

Conference Planning Budget Programs Content 94

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

Canadian Marketing Association

MAY 2, 2017

At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition. Over the past two years, what were some of the biggest challenges in B2B marketing? Though social media is a recognized tool in the B2C marketers’ arsenal, it has also become crucial for B2B marketing.

Tactics 48

Tactics B2B Marketing Marketing Strategy Marketing & Strategy 48

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. The Challenge of ABM.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. More stakeholders than ever are engaged in enterprise buying decisions. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

JULY 9, 2018

Schenk says, “We see it in our study, and also in other studies that are out in the market: Being relevant, valuable in differentiating in every buyer interaction is THE challenge. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey. found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40