KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

MAY 19, 2017

And it’s the reason that Quora , a Q&A website, was created. As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. The Marketing Benefits of Quora. How many times have you had a question but no one to answer it?

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

AUGUST 10, 2016

Many marketers use their website as the ‘home base’ for their marketing activities, but how can you direct buyers to your website if they can’t even find you? An important part of getting people to your website includes your ranking in organic search results, which is where search engine optimization (SEO) comes in.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. Why Is Digital Advertising Important? Digital ads are everywhere.

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

Adobe Experience Cloud Blog

MARCH 19, 2013

Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix. Instagram is a fantastic way to engage with customers and prospects by telling a story through photos.

Marketo 48

Marketo Marketing Mix User-Generated Content Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. A digital mix can include blogs, social networks, video channels and/or websites. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts!

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Full Circle Insights

SEPTEMBER 12, 2022

It’s connected with 69 different ad networks, which appear on 400,000 websites globally. No ABM platform is complete without measurement, which is why it’s so important to have a comprehensive solution that helps you own your funnel, defend your marketing spend, and measure your campaigns. HubSpot Marketing Hub. Learn more. .

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Base measurement around proving marketing ROI.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. So as marketers plan those individual programs, finding the right mix of channels is a top concern. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

If you don’t have a retargeting budget, let’s take a moment to define retargeting, and explain why you might incorporate retargeting into your marketing mix. Retargeting is a type of digital advertising focusing on users who have previously visited your website. 4) Drive Quality, Interested Prospects to Your Site.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Also, you can’t drive traffic to your website through offers if you haven’t created the offers on this page yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Also, you can’t drive traffic to your website through offers if you haven’t created the offers on this page yet.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. For many B2B organizations, typical website content is relatively static.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

I’m willing to bet there’s one you haven’t included in your overall marketing mix. A press release isn’t only a way to announce information — it’s also a great little ball of SEO, for many reasons: You can include keywords that people are searching to find your website. Modern Marketing' Press releases.

SEO 48

SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

FEBRUARY 13, 2012

As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars.

Paid Search Agency 48

Paid Search Agency Display Campaigns Ads 48

PathFactory

SEPTEMBER 15, 2021

This has forced marketers to quickly adapt to the evolving expectations, preferences, and behaviors that B2B buyers now bring with them from their personal lives into every new purchase decision. Salesforce reports that 56% of B2B buyers expect to find whatever they’re looking for on a company’s website in three clicks or less.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? HOT TIP: Check out the agenda on the event website and review both the titles of the presenters and the descriptions of their sessions. How many attendees are you expecting?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 27, 2011

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. New Visitors. Referring Sites.

Analytics 48

Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

MAY 7, 2010

We’re also making sure everyone who blogs or participates in social media at Marketo has this list so they can do the same. . Learn more: IDC’s article on Sales and Marketing Alignment. Note: I’m lucky because our Marketo system allows us to set up a test in about 32 seconds. Same with your website and landing pages.

B2B Marketing 48

B2B Marketing B2B Landing Pages Marketo 48

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. Generating compelling searchable content that people want to consume can help drive traffic to your website, attract and retain a dedicated following, and greatly increase brand awareness.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Company websites are by definition, largely static.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Event Marketing' And why not? Sponsors your company has partnered with in the past. Get the numbers. Happy selling!

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

Adobe Experience Cloud Blog

MAY 24, 2010

This free marketing tool provides a wealth of insight into how a website is performing. Plus, determine the most successful sources for sending traffic to your website. Google is continuously adding new advanced features that can help take your B2B marketing efforts to the next level. . Follow or unfollow Twitter users.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Record the webinar and make it available for download on your website.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JULY 10, 2014

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. 5 Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Mobile Marketing 48

Mobile Marketing Word of Mouth Ad Frequency Urgency Marketing 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great!

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

JANUARY 27, 2010

When prospects visit your website anonymously, you can and should still take advantage of the visit to deepen the relationship with them with relevant and personalized content. How have you incorporating seed nurturing into your marketing mix? Seed nurturing best practices. Personalize interactions with anonymous visitors.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50