Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Quick Takeaways.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. If they’re not already aware of your specific offering, they are at least aware of the category.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Hence, get your metadata in order.

Digital Asset Management 89

Digital Asset Management Industry CMS Transparency Work Management 89

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brightedge

OCTOBER 11, 2022

The way search engines index sites hasn’t changed substantially over the last three decades. IndexNow, a protocol that allows for direct communication with search engines, has the potential to dramatically alter the search landscape. What Role Will IndexNow Play in the Future of Search?

Practices 127

Practices Trends Best Practices API 127

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. This pillar will be supported by its main categories, such as your About page, your Services or Products pages, and the like.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

seo.co

MAY 11, 2022

People who need a lawyer don’t have time to sift through multiple pages of search results. Achieving this goal requires a strong SEO and digital marketing strategy. In other words, when users search for keywords and phrases related to criminal defense, they’re given a list of websites they can choose to visit.

SEO 105

SEO SERP Tips PPC 105

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. How does this achieve business objectives?”

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. A query is simply what you’ve searched for.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 128

SERP PPC Top of Funnel SEO 128

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Organically attract strong leads with engaging and educational content. Start the process of converting search engine queries into loyal customers. Help boost your reputation. Low word count.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Scoop.it

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Local SEO is a technique for increasing the visibility of your local business in Google search results. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too. With ~230 million users in the U.S.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

seo.co

FEBRUARY 14, 2022

Site navigation seems like something you shouldn’t have to think about, but its importance to search engine optimization (SEO) is often underestimated. Google Search Console (GSC) can provide craw stats on your site, letting you know areas that could use improvement. The Importance of Sitemaps and Crawlers. Site Depth.

SEO 98

SEO Optimization CMS Development Lead Scoring 98

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Generate leads, increase brand awareness, build customer loyalty?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Most of the traffic on directories comes from search.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. Today, this journey often involves the use of search engines. Optimizing the wrong page for the wrong topic. Alignment Fails to Avoid.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). No surprise here! What does that entail?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. YouTube, as the second-largest search engine globally, boasts over 2 billion logged-in monthly users, making it an indispensable tool for syndicating video content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Content Standard

SEPTEMBER 16, 2020

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Leadspace

MAY 2, 2023

Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue. Who specifically has been searching for your type of content? Who specifically has engaged with your previous marketing efforts? Use this to optimize meetings for sales calling campaigns.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Huptech Web

MARCH 31, 2023

Table Of Contents Introduction What is eCommerce Site Search? Why Site Search is Crucial for Online Stores? While most eCommerce store owners focus on designing an aesthetically pleasing website, they often overlook the importance of a site search feature. What is eCommerce Site Search? What is eCommerce Site Search?

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71