Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution. I’ll also only reference customer data.

Top of Funnel 107

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 107

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. Start by taking a close look at your firm’s brand. How does it position your company?

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Customer centricity and value.

Planning 98

Planning Paid Search Agency Customer Satisfaction Work Management 98

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Heinz Marketing

FEBRUARY 24, 2022

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Over the last month, I’ve been diving into Pardot for my first time ever to get a better sense of the tool and its capabilities. It includes everything from automating processes, to building landing pages/emails/forms, etc. What is Lead Scoring and Grading?

Lead Ranking 106

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 106

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

SocialPilot

JANUARY 21, 2024

More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages?

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. 2: Keep it Simple.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Stevens & Tate

MAY 12, 2023

A well-designed site is vital to the online success of your business. On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion. Customer Needs and Wants Develop a clear picture of your target audience’s needs and wants, and determine the best way to fulfill them.

Design 94

Design Buyer Personas Top of Funnel Fulfillment 94

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. Sure, you could hand off your product or service information to sellers and just have them sell as much as possible. See how it works What are sales targets?

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Basically, everything can be adjusted according to your preferences.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Martech

MAY 3, 2022

Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A All the data gets centralized in the CDP.

Activities 80

Activities B2B Marketing Digital Marketing Funnels B2B 80

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. All of these related Google searches are LSI keywords that you can weave into your post. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Metadata

JUNE 1, 2022

So go have a little scream into the ether, then come back and check out these strategies for being the best B2B marketer you can be in a down economy. But that’s exactly the opposite of what you should do. You should stick to your original plan as closely as possible (you built it and leadership approved it for a reason).

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Contently

APRIL 23, 2020

Should we change anything about our storytelling because of the COVID-19 situation? As marketers, our top priority right now should be helping our audience overcome the challenges they face. As marketers, our top priority right now should be helping our audience overcome the challenges they face.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Benefits of Video for Sales Emails 2.1 Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. What Is a Signup Form on Your Website?

Conversion 96

Conversion Landing Pages Opt-in Template 96

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. The right timing can largely affect your campaign’s open and click-through rates. Let’s get started.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 104

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion accounts equate to a lot of opportunities for your email marketing. And as the number of email accounts grows, so do the trends, strategies and opinions surrounding email marketing.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 93

PureB2B

MAY 30, 2022

Generating high-quality leads is the biggest challenge for B2B marketers, and converting those leads into customers is the second biggest. Your sales time is going to waste if your team is stuck on the phone talking to people who were never going to buy from you in the first place. 10-50 employees.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Sales Management 62

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. High-Quality Data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Optinmonster

NOVEMBER 15, 2021

Are you wanting to learn how to create a customer journey map while converting along the way? A customer journey is a path your website visitors take from discovering your site to becoming a paying customer. 3 Stages of the Customer Journey Map. 3 Stages of the Customer Journey Map.

Top of Funnel 68

Top of Funnel Opt-out Advertising Funnels Ad Exchange 68

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Imagine having insights into the three things per day your child should learn.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. Email preference centers. Irrelevant content.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Here are seven specific best practices to get there. What are your revenue targets next year? Get Sales Buy-In First.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

SalesIntel

MAY 31, 2021

You do a lot of hard work to get a high-quality lead and turn them into qualified prospects. When it comes to the marketing funnel of the B2B business model, lead tracking becomes more important. The road between leads and deals is long in B2B compared to B2C. What is a Sales Lead? What is Lead Tracking?

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. None of these lists are wrong.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Let’s get started. When you go Live, your livestreams can also be displayed on your audiences’ personalized YouTube feeds. What is YouTube Live? Click on Go Live.

Youtube 132

Youtube Privacy Video Marketing Click Rate 132