Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Check out the webinar recording and read the Q&A below. How exactly are we able to identify which users are opting in to MPP? What should marketers be doing differently?

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Webbiquity

OCTOBER 18, 2022

Spam messages have a far higher chance of ending up in junk mail folders. If an IP has been flagged as sending spam, almost all emails from it will end up in junk mail. Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Fount Media

OCTOBER 12, 2021

Are you confused about how Doctor’s mailing list can help you be the boss of the b2b health sector? One of the invincible techniques to make dollars in this field is creating or purchasing a Doctors mailing list. Continue reading below to know more on Doctors mailing lists: 1. Well, you aren’t the only one. Earning trust.

Work Management 52

Work Management Opt-out CAN-SPAM Marketing Management 52

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? So I stopped by the booth to find out more about their services. But guess what? But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

SendX

MAY 13, 2021

SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature. This helps your audience feel more involved with and aware of changes than if they have to seek out clarifications themselves. Always provide an easy way to opt-out via a keyword.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature. This helps your audience feel more involved with and aware of changes than if they have to seek out clarifications themselves. Always provide an easy way to opt-out via a keyword.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

MAY 19, 2020

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Webbiquity

JANUARY 17, 2020

After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications. Check out what services your email marketing provider offers. How are you handling opt-outs?

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 126

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 126

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Conduct regular audits of mailing lists to weed out non-compliant data. Offer an opt-out (or opt-in for GDPR) option for contact information.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 90

Burn Rate Opt-out Opt-in Ad Frequency 90

Litmus

NOVEMBER 30, 2023

Depending on the type of trap, having even one spam trap on your mailing list can significantly impact your ability to get your emails into the inboxes of your subscribers. You’ll want to watch out for: Pristine traps are email addresses that are published on public websites, but hidden so a normal user would never see them.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Segmenting Your Mailing List.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Zoominfo

JANUARY 12, 2023

You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. However, there is a B2B exemption for electronic mail messages sent to corporate subscribers. You cannot call any number registered on the UK’s central opt-out registry.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. Find out our top CRO best practices and quick wins. DKIM or DomainKeys Identified Mail is an email authentication technique that confirms that an email is sent by the owner of the sender domain. Double Opt-In. Build out a campaign around it! Opt-In and Opt-Out.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. This matters because you won’t be able to tell who opened your emails and when via Apple Mail.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Zoominfo

MAY 19, 2020

Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. So be careful not to rely too heavily on open rates for overall program success, especially if your audience is largely made up of Apple Mail users.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Martech

DECEMBER 19, 2023

That might be because Google is rolling out the account removal gradually. Or, you need to review your list opt-in policy.) Mail are the first but won’t be the last. If your opt-in invitation highlights VIP discounts and offers, but your emails push the same old offers to everyone, it’s no wonder people turn them off.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

B2BMarketing.net

NOVEMBER 28, 2023

In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. There are two main types of permission marketing: Explicit permissions : This form of permission marketing requires the customer to opt in by inputting their contact details such as email address or phone number.

Tips 52

Tips Opt-out Opt-in Domain 52

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

ClickDimensions

FEBRUARY 1, 2023

Click here to find out which 4 things you should keep in mind when getting started with SMS marketing. 2. Give Your Donors Easy Opt-in and Opt-out Options The first step is to consider using SMS as part of your omnichannel marketing strategy which uses multiple different marketing channels to send/advertise the same/similar message.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Martech

NOVEMBER 24, 2021

It could be that e-mail offering a 10-percent discount, a free service or a reward. If you are sending an e-mail promoting the purchase of another appliance, “that is not helpful,” she said. ” Even the follow-ups should be well-timed, again offering more information after opt-in, rather than delivering the sales pitch, he said.

Top of Funnel 116

Top of Funnel Ad Building Privacy Opt-out 116

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Webbiquity

MAY 7, 2020

Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. These letters can be efficiently mass-printed and most of the mailing process is automated. Handwriting letters in B2B marketing and sales is very different from what’s out there right now. Email Fatigue. The Longhand.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Valasys

OCTOBER 10, 2023

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. Traditional marketing channels, such as print advertisements or direct mail, can be costly and time-consuming.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. Account-Based Marketing.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Gone are the days of complex opt-outs. Ensure that only opted-in contacts receive emails and avoid outreach to unengaged contacts.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Martech

MARCH 25, 2022

.” Sure, you want people to use your reply forms instead of replying to your mail. Solution : Change the sending address in your ESP or your mail transfer agent (MTA) to something friendlier than “no-reply.” Unsub confirmations made sense in the early days when you had to send an email to opt-out of a list.

Intent Signal 131

Intent Signal Opt-out Opt-in CAN-SPAM 131

DealSignal

MAY 15, 2023

We tested out a few email validation software vendors and have shared the results with you here. These email validation software vendors could only tell us whether the corporate mail server responded or not—we were missing vital details needed to use these emails without concern of driving a high bounce rate.

Work Management 98

Work Management Marketing Management Validation Software 98

Webbiquity

JULY 28, 2022

An email announcing the new product gets customers excited and eager to test out different offerings. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. Its “Check it out” CTA in black stands out distinctively from the email background.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Martech

JULY 28, 2023

legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98