Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Convince & Convert

OCTOBER 21, 2014

Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Web Series.

Youtube 94

Youtube Advertising Channels Word of Mouth Storytelling 94

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Social Media 129

Social Media Practices Video Marketing Media 129

Webbiquity

FEBRUARY 28, 2023

By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. What better way to show off what your best product can do?

Loyalty 57

Loyalty Peer-to-peer Brand Identity Branding 57

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. Here are five ways manufacturers can leverage short-form video content. Firstly, What is Short Form Video Content? To be blunt, short form videos are, well, short. subscribers.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

ClearVoice

SEPTEMBER 10, 2021

What are Google video results? Google video results come in two types: a standard result and a featured video. A standard video result includes a small thumbnail of the video, while a featured video screenshot takes up most of the page. Video is here and growing. What are Google video results?

Video Marketing 52

Video Marketing Google Youtube Sample 52

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Loyalty program ads integration. Video ads in Discover. No video ads?

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). The Power of Customer Retention Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Contently

JUNE 27, 2016

That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.

Small Business Marketing 109

Small Business Marketing Video Marketing Business Budget Programs 109

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

ClearVoice

JULY 15, 2022

Growing up in a world of airline miles, vouchers, and punch cards, boomers are also known for their brand loyalty. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. Furthermore, boomers are 1.3

Planning 118

Planning Content Marketing & Strategy Youtube 118

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Loyalty rewards: Offer points, credits, or other loyalty rewards for users who return to your website and make a purchase or take another desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Hubspot

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But Facebook tracks them for a good reason.

Video Marketing 96

Video Marketing Top of Funnel Click Rate Lead Scoring 96

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It's nothing personal -- people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. NFTs in loyalty programs.

Paid Search Agency 102

Paid Search Agency Planning Loyalty Gartner 102

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Content Standard

MAY 7, 2015

When Snickers wanted to reboot its You’re Not You When You’re Hungry video marketing campaign, the brand could have looked for Hollywood talent. Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. Be Consistent. Listen and Interact.

Youtube 40

Youtube Video Marketing Planning Advertising Agencies 40

Top Rank Marketing

DECEMBER 1, 2023

MediaPost The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] When it came to the most important goals among marketing leaders, 2023 saw boosting revenue and sales at the top spot, followed by better alignment between marketing and sales, and raising brand loyalty through customer relationships — (..)

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Content Standard

FEBRUARY 18, 2015

These days, brands are flocking to emotional videos to set themselves apart from the competition. The friendship-centric ad has logged more than 27 million views on YouTube and generated a flurry of Twitter activity with the hashtag #BestBuds. Done well, it’s a strategy that resonates with viewers.

Loyalty 40

Loyalty Video Marketing Brand Identity Branding 40

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67