Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

NOVEMBER 3, 2020

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. This builds customer loyalty.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Hubspot

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But Facebook tracks them for a good reason.

Video Marketing 99

Video Marketing Top of Funnel Click Rate Lead Scoring 99

The Lead Agency

MAY 10, 2023

By actively engaging with your customers, you build trust, strengthen relationships, and foster loyalty. Social media is a two-way street to connect, address inquiries, and respond in real-time, nurturing relationships, trust, and customer loyalty. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty. Source: Taylor Peterson.

Advertising Agencies 103

Advertising Agencies Advertisements Advertising Mobile Advertising 103

Kevin Indig

AUGUST 7, 2023

If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! You get the product and realize your water attachment is different from the one in the installation video. The first experience yields brand loyalty, the second one a search for alternatives.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

Work Management 110

Work Management Marketing AI Branding Brand Identity 110

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. You create insightful blog posts, engaging videos showcasing your product’s features, and host webinars addressing common industry challenges.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ?

Webinar Metrics 70

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 70

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Word of Mouth Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. This helps in increased sales in the long run.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

DivvyHQ

JUNE 26, 2019

Take Progressive Insurance’s insanely popular “Flo” videos. It doesn’t matter how many times people watch their humorous ads on YouTube or share them with their friends. Get it wrong, and you’ll lose customers , as candy-maker Mars discovered with their Snickers video that touted toxic masculinity.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

EveryoneSocial

AUGUST 2, 2022

The difference between brand affinity and brand loyalty. But wait, this feels kind of similar to the term brand loyalty. When people feel connected to your brand and believe in it, it’s much easier to grab their attention, build word of mouth , and create demand for those wanting to use your product or service.

Ad Building 52

Ad Building Branding Brand Identity Word of Mouth 52

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Hubspot

DECEMBER 8, 2020

Brand loyalty is being tested. Rather than centering its YouTube page around content that highlights products, sales, and deals, Target features a playlist aimed to help shoppers and communities during COVID-19. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software.

Research 101

Research Branding Brand Identity Budget Programs 101

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Scaling up personalization to streamline the B2B sales cycle within the modern set-up of businesses involves establishing an emotional connection with the customers with the help of visual imagery & video content.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well. Loyalty: Aim: To get the customer to repeatedly buy from you, either new purchases or upsell/ cross-sell.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Outgrow

FEBRUARY 12, 2023

For instance, other than asking them to write posts, you can ask them to take over your account, and host giveaways and LIVE sessions on social media platforms like Instagram, YouTube, and Facebook. Let’s consider an example – Dunkin’ has a popular loyalty program called DD Perks Rewards.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Outgrow

MARCH 2, 2021

Moreover, providing surveys of this sort allows brands to build their customer’s trust and increase customer loyalty and satisfaction. . II - Implement Loyalty Programs. Another crucial e-commerce marketing tip is loyalty programs. After your customers have showcased their loyalty to your brand, it’s time to share those rewards!

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Hubspot

AUGUST 6, 2018

When the whisky was received, father’s could scan the code on the bottle to see a personalized video message from their son. Allen Solly’s YouTube account. Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative.

Examples 57

Examples Mobile Advertising Amazon Advertising Agencies 57

TrustRadius Marketing

NOVEMBER 1, 2018

Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . This virtual word-of-mouth has become essential among consumers in both their personal lives and when making high-stakes tech purchases at work.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. . This virtual word-of-mouth has become essential among consumers in both their personal lives and when making high-stakes tech purchases at work.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Hubspot

JUNE 17, 2014

There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. So let''s take a look at some of the research that''s been done on viral videos and identify some of the commonalities that can make them internet-famous. 8 Common Characteristics of Viral Videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Guest If his videos only secured 1,000 views in total would his credibility still be the same?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Convert

MAY 31, 2022

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Videos we recommend: Ep #1: Dyson.com Conversion Optimization Ideas Ep #9: ThirdLove.com Conversion Optimization Ideas Ep #17: Olipop.com Conversion Optimization Ideas.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Contently

APRIL 18, 2023

Do they prefer to read blogs or watch videos? Visual content: B2C audiences are often more visually driven, so investing in high-quality visual content, such as videos and graphics, can help drive engagement and sales. Are they more likely to spend time on social media platforms like Facebook or LinkedIn?

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. This automatically results in increased loyalty and more subscription renewals for your business. For example, they might hear about you from a blog post, video or ad. Videos & Podcasts.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

DECEMBER 4, 2019

Community building has other benefits too, such as boosting brand loyalty and inspiring word-of-mouth marketing. And one of the best ways to build a loyal community by educating your customers is to create a video course. And putting together a video course doesn't require any huge marketing budgets.

Top of Funnel 142

Top of Funnel Marketing Analytics Tools Landing Pages Marketing Budget 142

Hubspot

JULY 3, 2012

Part of effective word-of-mouth marketing is identifying and engaging with your promoters. Or YouTube. Who doesn't love a good YouTube video or hilarious podcast? You give referral bonuses and implement loyalty programs with your customers. It'll probably work. 4) Engage with promoters of your brand.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Marketing Insider Group

MARCH 28, 2024

Word-of-mouth messaging — ratings, testimonials — is powerful because buyers rely on social proof, the psychological phenomenon of people assuming the actions and beliefs of others are correct. That’s enough return to make most companies reconsider the power of Bing.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Hubspot

NOVEMBER 27, 2012

Think about it -- if one person is playing a game from Zynga and has 2,000 friends, a healthy portion of those 2,000 friends will learn about the game, and have a pseudo word-of-mouth recommendation for it, too! The Biggest Twitter Updates of 2012. 5) Tailored Trends. The Biggest Google+ Updates of 2012. 13) Hangouts on Air.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

BenchmarkONE

AUGUST 5, 2021

For instance, while written content is still popular, 84% of people have been swayed by a brand’s video content. Another option you can pursue is video content. You might want to invite experts in your niche to discuss a problem on video, for example. Say you want to turn a blog post into a video. Image Source.

Top of Funnel 95

Top of Funnel Webinar Metrics Marketing & Strategy Content 95