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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

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SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers.

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How To Build Loyalty With Year-Round Holiday Marketing Strategies

Salesforce Marketing Cloud

I recently met with Ashley Fortman, experience strategist at Salesforce, and Donna Mull, CRM director of omnichannel at footwear retailer Rack Room Shoes, to discuss how to build brand loyalty through year-round holiday marketing that creates the kinds of personalized messaging experiences customers crave.

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How To: Build loyalty through customer engagement

Kaon

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction.

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Beta feature: Benchmark authors, sections, and tags

Parse.ly

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. You can compare these categories of content on a section or tag Benchmarks page. Different topics (e.g.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

The GoPro Awards offer prizes–gear, cash and “social stoke,” or tags and re-shares from GoPro’s official social channels–in exchange for killer content in a variety of categories that show the breadth of product uses for GoPro cameras. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.