Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Establish a Social Media Support Protocol.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. This year, plan for more changing audience preferences and deeper social media fragmentation. When do they feel most compelled to make a purchase?

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. A survey of U.S.

Act-On 113

Act-On Trends Paid Search Agency eCommerce 113

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. Video Advertising Video advertising is another growing trend in Europe.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 This connection often translates into long-term loyalty.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Valasys

FEBRUARY 5, 2024

How is AI shaping smart branding trends? AI-powered tools are helping brands to: Analyze customer data: AI can sift through vast amounts of customer data, such as website clicks, social media interactions, and purchase history, to identify patterns and trends. This can lead to increased brand loyalty and advocacy.

Marketing AI 40

Marketing AI Design Trends Brand Identity 40

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Trends impacting ecommerce. Table of contents What is ecommerce? jump over 2019.

eCommerce 91

eCommerce Trends Marketing AI Amazon 91

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. Rapt Media). Retail Dive ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. You need to know which channels work for your business. Customers want it, and brands that deliver it win. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. Each time you earn a customer’s loyalty, you’re also gaining their buying power. How can you capitalize on these growing trends of CX and acquisition? The Growing Importance of Customer Experience (CX).

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. Purchase Decision Makers. Who is making the decision to purchase your product or service? Social Media. Pain Points. Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Matchcraft

JANUARY 9, 2023

Digital advertising can help boost your company’s performance, provided you take the time and effort to stay in touch with the latest trends. 2022 was a year of uncertainties for global economies due to inflation and lower consumer purchases. Here are a few digital advertising trends you can’t ignore in 2023. has reached 6.8

Marketing AI 52

Marketing AI Trends Advertisements Advertising 52

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. This will help you increase brand loyalty among young buyers and continuously refine your products to better meet their needs.

Buy 130

Buy Generation Peer-to-peer B2B 130

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B commerce trends include rapid traction for large and complex goods.

Trends 98

Trends B2B Business Paid Search Agency 98

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Use Social Media Platforms to Your Advantage. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Imagine transitioning a customer to an ongoing purchasing model. Just-in-time components. Consumables, such as office supplies.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Porch Group Media

OCTOBER 20, 2022

However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Huptech Web

DECEMBER 28, 2023

90% of people have quit using an app due to poor performance 72% of Gеn Z and Millеnnials follow influеncеrs on social media Usеrs spend more than 5 hours per day on mobilе. Frankly, failing to integrate thеsе 10+ latest trends into your business could result in falling bеhind thе compеtition. billion in salеs еach yеar.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95