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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. This post details four predictions for key B2B eCommerce marketing trends in 2023.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.

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Franchise Marketing Trends

SmartBug Media

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. They can answer common questions, offer product recommendations, and help with purchases.

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New Movers & Social Media Purchase Power

Porch Group Media

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power. Luci: We want to talk a little bit about social media.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. What are B2B eCommerce Marketing Tactics?

eCommerce 292