Remove long-tail spot
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If you perform a Google search for "online training" you're going to see two vastly different results in the ads. How do you know if a searcher wants online training software versus online courses? The people also ask box is hinting at the search intent, because most of the questions are about online training.

PPC 101
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Simplified SEO: A Resource for Training Newbies

ClearVoice

If you spend your days teasing apart the SEO impact of each Google update and algorithm, you might find this material very helpful for training new staff since it strips away the nuance and stresses just the basics. Google Ads Keyword Planner is a more powerful tool that will suggest long-tail keywords based on your entries.

Training 120
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Featured Snippets: How to Increase Your Organic CTR

Outbrain

1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. If you want to maintain your traffic over the next months and years, you’re going to have to capture that featured snippet spot.

CTR 50
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How To Optimize Your Landing Page For Better PPC

Unbounce

Each platform varies in how you can create your ad sets, but one thing remains the same: Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements. Think of your paid ad as an internet detective. Why Your PPC Ad Needs a Dedicated Landing Page.

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Mapping the Overlap of SERP Feature Suggestions

Moz

See if you can spot the similarities: “Entities can be described by keywords, but can also be described by pictures, sounds, smells, feelings and concepts; (Think about the sound of a train station – it brings up a somewhat universal concept for anyone who might hear it, without needing a keyword.) percent overlap.

SERP 51
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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords. Why or why not?”

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Leverage the Power of Machine Learning and AI for Companies

Blue Flame Thinking

Here’s a general overview: Data inputs are labeled and associated during the training phase. It’s easy to spot when something is AI-generated. Lean into optimizing for long-tail, conversational search rather than a single keyword. How do AI models work? Tools already exist to check for this (as all teachers know!).