SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.®

Training 64

Training Hubspot CMS Development Work Management 64

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 119

Account Based Marketing Marketing Automation Services Marketing Management Vendors 119

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Ranking 52

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

Digital Asset Management 98

Digital Asset Management Work Management Training Marketing Management 98

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. Software-as-a-service (SaaS) companies that offer software services to businesses online are referred to as B2B SaaS companies. Market & Growth of B2B SaaS.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What does a Marketing Technology Manager do? Do I need a Marketing Technology Manager and what is this person’s role? Here’s something somebody asked me!

Work Management 112

Work Management Marketing Management Marketing Automation Services Marketing AI 112

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Service companies have been wracked by change over the past couple years. The ability to manage sweeping change has never been more crucial and businesses are becoming more proactive on this front. This is where change management best practices come into play. But what exactly is change management?

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

nDash

AUGUST 18, 2021

First coined in 2005 as a new business model, SaaS continues evolving into a widely accepted delivery method for software solutions. In this guide, we’re discussing SaaS and SeS, their differences, and the benefits of software-enabled service. SaaS: Selling Software is the Business. The Benefits of SaaS.

Marketing Management 52

Marketing Management Software Service FAQ 52

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. AI is undoubtedly propelling the world of marketing forward. We are a marketing and PR agency, not a development firm.

Marketing AI 120

Marketing AI Marketing Management PR Press 120

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? display ad management, content management systems)? Get the daily newsletter digital marketers rely on.

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

TrustRadius Marketing

FEBRUARY 11, 2022

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions. Cloud Management Platform and Cloud Management Software.

Enterprise Management 52

Enterprise Management Budget Programs Pricing Price 52

Content Standard

JUNE 27, 2023

The need for next-gen healthcare solutions is greater than ever. Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? The simple answer is yes.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. It does have to be a power user of your system or someone supporting the group utilizing the software. Focus on the fields necessary to sell and service them. They’ll admit that.

Marketing AI 127

Marketing AI Marketing Management Lock-In CRM 127

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Martech

DECEMBER 14, 2022

Marketing operations teams have a big problem with staff burnout and turnover. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? The best way to be more productive yourself is to train others to do their own work and do their own work better. Access management.

Work Management 112

Work Management Marketing Management Marketing Automation Services Organization 112

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And, closer to home, your competitors are deploying AI chatbots to handle customer service around-the-clock.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78