Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Search engine optimization (SEO) is one of the keys to online success.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). In fact, schema is so important that a SEMrush study found that almost 70% of all the answers of voice searches come from featured snippet results. Make Your Content Conversational.

Optimization 256

Optimization Marketing & Strategy FAQ Long Tail Marketing 256

Contently

MAY 18, 2018

If a writer hasn’t bothered to study basic SEO principles by now, they’re refusing to do so for one of two reasons: They either fancy themselves above it or they fear looking stupid. One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

KoMarketing Associates

APRIL 1, 2020

Customer Case Studies and Testimonials. Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

FEBRUARY 10, 2020

Ahrefs conducted a study examining the average age of top-ranking pages, as an indication of how long it took to reach that rank. To do this, they pulled in 2 million random keywords and looked at data for the top 10 ranking search engine results pages (SERPs) for each of them. Rank One Pages: A Look at the Data.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Google Trends.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. I am sure there will be more and more studies like these shedding more light on what it is AI engines are looking for when generating their answers. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. To capitalize on the insights you’ve gleaned from studying the buyer’s journey, create content using relevant headlines and keywords that indicate your target audience’s intent.

Buyer Intent 357

Buyer Intent Intent Work Management Marketing Management 357

Moz

FEBRUARY 10, 2020

A featured snippet is important because it represents an additional SERP feature that you can secure. Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms.

Case Study 67

Case Study Case Studies Features Studies 67

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”. SEO Click To Tweet.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Moz

FEBRUARY 4, 2021

So, for example, if you did a search for something like "Is coffee good for you," you're going to see an answer box saying, "Recent studies found that coffee drinkers are less likely to die from some of the leading causes of death.". Taking a look at STAT's SERP Features tab can help out here. So you can check out all of these.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. It’s no coincidence that the majority of webpages ranking on the first page of SERPs contain H1 tags. Okay, so what’s the big deal?

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. More valuable incoming links.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Atomic Reach

MARCH 15, 2019

In one case study for the Food Water Wellness Foundation, an analysis was performed to see how audiences felt about the phrase "regenerative agriculture" versus "sustainable farming.". It's also smart to scroll down to the bottom of a SERP and see the short list of related search terms.

Intent 105

Intent Top of Funnel Marketing AI Content 105

The Lead Agency

SEPTEMBER 13, 2020

However, case studies, white papers, and blog posts will likely not be enough to continue to engage them in 2021 and beyond. Most people do not type the way that they speak, and as such, websites that currently optimised to rank highly on SERPs may not be as easily found for a voice search.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Analyzing user intent means typing those keywords into Google and studying the organic search results. As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. SEO Helps Execute Targeted ABM Campaigns.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords?

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Ranking Lead Scoring 80

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. It’s a fancy way of saying you need to understand your demographics better, through surveys, studies, and big data analysis.

Optimization 115

Optimization Keywords SERP SEO 115

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. So, they studied their competition.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

The Lead Agency

NOVEMBER 20, 2019

There are various strategic steps you can take to increase your ranking in the local search engine results pages (SERPs) and, consequently, drive more relevant leads. When doing this, using long-tail keywords can be particularly effective, as they’re highly specific; Optimise your website for mobile devices. “

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. Studies show that content marketing costs 62% less than traditional strategies and gets about 3 times more leads. Choose A Domain.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). Influencing generic searches & SERPs. A more recent study from Hootsuite validated many of the things that Matt Cutts brought up in the video. Influencing Generic Searches & SERPs.

Social Media 52

Social Media SEO Media SERP 52

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. Or you could send case studies and testimonials to leads that are further down the funnel.

Optimization 111

Optimization Conversion Practices Lead Ranking 111

ClearVoice

JULY 5, 2022

But in the early days of SEO marketing strategy, content creators would “stuff” keywords into their content, repeatedly using the same words to get a better SEO ranking and improve their position on the search engine results page (SERP). Study your competition.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Content Marketing Institute

JANUARY 23, 2018

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Most featured snippets appear for non-question queries according to @ahref study. Are featured snippets triggered only by question-type queries? Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Top Rank Marketing

MAY 22, 2024

Long-tail keywords are one perfect example. Despite their value, however, keywords this long are still frequently ignored by SEO strategists. Second, because long-tail keywords are usually informational in intent and therefore seem high funnel. more clicks than single-word terms. But that may not be the case.

Lead Generation 97

Lead Generation SEO Top of Funnel Lead Scoring 97