Sprout Social

JULY 1, 2021

Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. These highly specific phrases are often called long-tail keywords.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. And then there’s earned media marketing. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Stevens & Tate

FEBRUARY 20, 2020

For example, PR helps maintain your reputation through winning audience approval. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. Your PR agency will have the right connections already in place, that way when your company has something newsworthy to share with the public.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Content Marketing Institute

OCTOBER 30, 2018

Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Use @answerthepublic to find a list of long-tail keywords that could fuel #content ideas, says @EliseDopson. It’s linked to from its PR pillar page : That’s how you do it.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Biznology

JANUARY 4, 2016

If all you’ve ever done with social listening is detect PR crises, you are missing a lot. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Zoominfo

MAY 29, 2018

We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. Bolster Your SEO Strategy with PR. The way users phrase questions on voice search differs from how they phrase questions through text search.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. Consider combining SEO and PPC efforts when your brand name is suffering in the organic SERPs and your positive PR or site pages aren’t appearing.

SERP 128

SERP PPC Top of Funnel SEO 128

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Content Standard

MAY 2, 2018

I get a lot of PR emails, promoting everything from new software to aspiring thought leaders attempting to make a name for themselves. Keywords, meanwhile, will help that content get found by a relevant audience, especially when you move past basic keyword strategy and start targeting your audience through long-tail keywords.

Long Tail Marketing 60

Long Tail Marketing SEO Storytelling Brand Identity 60

Convince & Convert

MARCH 9, 2016

They understand that their audience will keep coming back for more, as long as they remain authentic and true to their original brand. So what happens when the influencer becomes popular and is inundated with PR requests from brands? I’ve always been a fan of the long-tail influencer.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. Let’s count down to the strongest correlation in the study: 4. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. These come in different forms, mainly: Long-tail queries that are mostly an extension of the current one: Related keywords for “how to learn knitting” A list of related topics that produce results when clicked without triggering a new search.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. We’re their very first PR kiss and, as you know, nobody forgets their first. In so many cases, we’re their first.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. Consider combining SEO and PPC efforts when your brand name is suffering in the organic SERPs and your positive PR or site pages aren’t appearing.

SERP 75

SERP PPC Top of Funnel SEO 75

KoMarketing Associates

MARCH 21, 2013

Marketing Communication / PR: Associate social media shares to specific profiles of influence and make sure to pass this information to and from marketing communication groups. Give your PR team knowledge to help win the big pitch. For example, bug / support requests provide hints for content marketing development. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Biznology

JANUARY 24, 2017

As a result, advertising, PR, and marketing agencies have land-rushed alternative opportunities that circumvent ad-blocking software, ad-stripping tools, and even premium versions of platforms like Hulu+ that allow you to sidestep commercials.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

SugarCRM

OCTOBER 8, 2015

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Long Tail Keyword: A longer, more specific keyword that is more targeted to your audience than shorter, broader keywords (think shoes for running a marathon vs. shoes).

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

QuanticMind

DECEMBER 5, 2019

People using voice search are much more likely to use long-tail keyword phrases in their queries. Travel businesses should create pages optimized for these long-tail queries to capture more traffic. There’s also many third-party tools designed to help you brainstorm long-tail keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Sword and the Script | B2B

JULY 18, 2023

Focus on the long tail in B2B content to meet needs. A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Read more on Sword and the Script 7. Read more on Marketing Profs 8.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Biznology

JULY 17, 2018

While it’s not quite a work slowdown, influencers put in the sort of energy and time commensurate to how much you value their time, influence, and the amount of work they’ve invested in becoming successful as a creator and online celebrity, no matter how long tail or niche. Wouldn’t that be a PR disaster?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. BuzzStream is a PR and link building tool that makes it easier to manage link building initiatives from start to finish. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. The same thing goes for public relations and marketing.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Hubspot

FEBRUARY 9, 2016

Your nonprofit will experience the perks that come with bringing more people to your website —from increased membership to PR attention and beyond. When it comes to success with SEO, long-tail is the name of the game. 4) Mix Long-Tail and Head Terms. improve distribution to your blog posts”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

KoMarketing Associates

SEPTEMBER 25, 2013

While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords – via PR 20/20.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 2, 2016

Long-tail keywords: Using k eywords that are questions or phrases is not a new SEO concept, but it’s more important than ever with the popularity of voice search, as people are far less likely to say just a simple keyword or two. FAQs tend to be more casual and provide opportunities for those long-tail keywords.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And, who knows what digital PR and ORM will be called in the future? Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

seo.co

FEBRUARY 24, 2021

There isn’t room to use quick tactics like posting to web directories, SEO article directories, blog submissions, PR submissions, social bookmarking, and blog baiting. You see, link building isn’t dead, but many marketers mistakenly think so because it has changed. It is essential to strike the right balance.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can then add them to your media or PR list. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. You can only do this once you know which keywords to optimize for.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Content Marketing Institute

JULY 24, 2018

50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Marketing Insider Group

JUNE 23, 2011

Altruism has a long tail. John Wolf, Senior Director of Global PR, Marriott. Here is my compilation of the most “tweetable moments&# from the Corporate Social Media Summit… Laura Fink ( @laurabfink ), VP Social Media for AMEX Open. Break through. Be disruptive. Engagement must be fast and easy. Respect the brand.

Social Media 100

Social Media Media POS Paid Search Agency 100

Content Standard

FEBRUARY 16, 2017

As Paul Roetzer, CEO of PR/2020, explained , the implementation of AI means that “[marketers will] have more insight and impact for less time, money and effort than ever before. ” According to DeMers, Hummingbird—as well as their rarity and low competitive scores—has led to the rise in popularity of long-tail keywords.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay. Man: …… your awesome.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Outbrain

APRIL 20, 2020

The best practices for doing so include focusing on long-tail keywords and using natural voice instead of intellectual speak. HARO can be your PR opportunity to raise awareness of the study you did. Typing and tapping on keyboards and screens might soon be a thing of the past. The latter is more appropriate for written searches.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Content Standard

SEPTEMBER 16, 2016

We create a lot of content where the goal is unrelated to SEO, such as content for PR pitches and paid/organic social channels, for newsletters, or for B2B studies. It may not be the strongest keyword, but even niche, long-tail words can be valuable. —and the goal of that post.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Convince & Convert

AUGUST 19, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Great example of integrated marketing in real life: The 3 Amigos, by [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142