seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. You can then add them to your media or PR list. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. There is just one result.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

MARCH 23, 2020

For the sake of the example, let’s assume that you run a SaaS company that helps people with PR outreach, link outreach and content promotion. Let's start with “PR outreach”: One thing you’ll need to consider here is the area(s) you’re going to target and the language for which you want to get results. PR pitch email.

Keywords 124

Keywords Paid Content Google API 124

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Nicole Silver, PR & Digital Marketing Specialist.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Moz

AUGUST 12, 2020

Local SERP Analytics: The Challenges and Opportunities. We all know that SERPs are becoming increasingly local. There's a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. How to Supercharge Link Building with a Digital PR Newsroom. It required him to dig into the long tail, deep.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. You can even track your competitors’ movement in the SERPs to identify the gaps in your strategy. 6) Makes SEO Reporting a Breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Moz

JANUARY 12, 2021

There's even an extension of this where users pogo stick around the SERPs, and then they decide they can't find anything to do with what they wanted. In a similar way, we can look at the whole keyword space, from the very popular head terms in green to the long tail terms in red that are very rarely searched for.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Content Standard

FEBRUARY 7, 2018

How can you weave a lovely narrative if you need to insert a long-tail keyword in the first hundred words, or ditch the pithy headline in favor of a search-driven marker of intent? “I’m just pleased that SEO is becoming far more transparent than it’s ever been,” says Jo O’Connell of Jellyrock PR.

Creativity 87

Creativity SEO Marketing & Strategy Advertising Agencies 87

Webbiquity

MARCH 26, 2012

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. What is the best parka for sub-zero temperatures? That sounds like a Google search to me.” ” We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Hubspot

OCTOBER 27, 2020

SEO 101: Defining the long tail (a critical concept that I don't hear talked about much). Gabe specializes in Google algorithm changes and SERP updates, analyzing victims and victors with a true zeal. Recommended articles: A Developer's Guide To SEO (this should be required reading for every SEO, designer, and developer).

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

seo.co

JANUARY 3, 2021

Think of it as the PR arm of your business, reaching out to the marketplace and telling them, “Hey…over here!” Whether you’re running an ecommerce business, a consulting firm, a membership website, a PR business, or something in between, your website lends credence to your mission by helping you build trust and authority.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Directive Agency

APRIL 28, 2017

Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs). By many, SEO is considered the more long-term, cost-effective alternative to PPC. But aiming for the featured snippet across all your niche’s SERPs is probably not realistic.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Backlinks from authoritative, trustworthy sites can both improve your SERP ranking and increase your reach. Think about it.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Backlinks from authoritative, trustworthy sites can both improve your SERP ranking and increase your reach. Think about it.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . SERP rankings. Backlinks from authoritative, trustworthy sites can both improve your SERP ranking and increase your reach. PPC vs SEO.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

JULY 1, 2021

So I guess PR is not lost like that, or there's something else going on…? Pro tip: Internal links should be 5-6 words long and should contain a target long-tail query. Why a long tail? Because internal anchor text helps you rank higher in Google , but only for long-tail, less competitive keywords.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JANUARY 15, 2020

Moreover, Google loves new content, which means that the chances of your older blog posts ranking at the top of the SERPs are higher when you update them. More and more searchers are using long-tail keywords or conversational phrases , particularly for voice search. Over time, the way people search has changed drastically.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Directive Agency

MAY 9, 2017

They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. New opportunity identification in SERPs. Digital PR/Link Building. Element 4: Digital PR/Link Building. Next Steps.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). The primary measurement of social media success is increased website traffic. Marketing Pilgrim ). Brandpoint ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Anteriad

APRIL 25, 2023

Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). The primary measurement of social media success is increased website traffic. Marketing Pilgrim ). Brandpoint ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs. For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Outgrow

MAY 14, 2020

This free Keyword Researcher by Ubersuggest gives ample ideas right from head terms to long-tail phrases. Look at the titles on the Google SERP and it’s all about attracting visitors. It is a smart way to have an insight into the competitors’ marketing and PR strategies. Who doesn’t want more keyword ideas?

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

Directive Agency

MARCH 2, 2018

We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies. This tool helps spark long tail keyword research and learn more of the industry lingo.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Webbiquity

NOVEMBER 28, 2011

” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.” SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100