B2B Marketing Insights - WE

JUNE 8, 2022

However, it is crucial to have useful, engaging, and easily-findable content in order for digital strategies to be successful. Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. The little bubbles under searches that push users into specific searches faster don't seem to appear in a specific order, except for the Converse tab always showing first.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Filter posts by phrase and order by relevance in combination with other filters, both in the Post Dashboard and on Public Pages. Performance Improvements.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Valasys

FEBRUARY 20, 2023

When you divide a broad market into smaller groups in order to concentrate on a specific demographic of potential clients, you are creating targeted leads. Services like YouTube serve as both video hosting services and search engines where users may find what they’re looking for. What is the concept of Targeted Lead generation?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 It’s also free!

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. A quick example: If your video platform doesn’t automatically transcribe, you can leverage the power of YouTube’s free captioning feature through the following steps: Upload your video to YouTube.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Martech

OCTOBER 19, 2022

For example, a soup company will set a buy order for when the temperature drops below a certain level. Or an allergy medicine can have a buy order set for when pollen levels rose in certain geographic areas. When you get into the long tail, there’s just not enough humans to generate that many ad impressions.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

DAGMAR Marketing

NOVEMBER 17, 2021

Instream ads can be found in videos on platforms like YouTube, or Facebook. In order to properly calculate your return on investment (ROI), the expenses your business originally allocated must be considered to determine if your efforts were cost-effective. They can be created using Google Ads.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Valasys

FEBRUARY 5, 2024

Businesses will leverage video platforms, such as YouTube and TikTok, to reach and engage their target audience. In order to stay ahead in the evolving digital marketing landscape, businesses must adapt their strategies to incorporate these changes.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Outbrain

FEBRUARY 21, 2022

Remember to focus on long-tailed keywords. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos. You really need to understand your audience, and to have a grasp of their pain points and interests in order to plan out your content calendar. Google My Business.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

seo.co

MARCH 8, 2021

As the name suggests, a list snippet is formatted as a list, whether bulleted or numbered, ordered or unordered, ranked or unranked. Finally, video snippets are video segment previews taken directly from YouTube. Target long-tail keywords of at least six words. Such questions usually require longer keyword phrases.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Moz

MARCH 21, 2019

If you don't know which words and phrases people type into Google or YouTube or Amazon or Bing, whatever search engine you're optimizing for, you're not going to be able to know how to structure your content. The long-tail: millions of keyword terms and phrases, low number of monthly searches. The answer is fairly simple.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Method and Metric

APRIL 17, 2020

In no particular order…. This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Just like long-tail keywords , more specific topics have a higher chance of standing out from the crowd (as long as people are searching for it – see step 1).

Course 59

Course Research Tools Broadcasting 59

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. Another exception is celebrity.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

QuanticMind

DECEMBER 5, 2019

Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . People using voice search are much more likely to use long-tail keyword phrases in their queries. Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. Below is the webinar replay that is available within emagine’s YouTube channel. Google Data Studio Comes Out of Beta.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. Below is the webinar replay that is available within emagine’s YouTube channel. Google Data Studio Comes Out of Beta.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Outbrain

JUNE 18, 2018

Notice how easy it is for Google to not realize it is repeating a numbered list—so be sure to properly outline your steps with ordered or unordered list tags. 4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with.

CTR 50

CTR Features Organization SERP 50

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Biznology

MAY 6, 2014

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. It took me a while to register the importance of my long tail blogger outreaches. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keywordtool.io Keyword.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

They are selling everything, from vitamins to lifestyle and they are everywhere, be it Instagram, YouTube or TikTok. In order to maintain the dominance of its digital footprint, the app needs to wade through the Chinese territory. Researcher and Strategist Alexandra Samuel discovered three groups of social media.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Single Grain

OCTOBER 25, 2023

The core components of programmatic SEO include: Keyword Research: Identifying a list of long-tail keywords that have high search intent but lower competition. To that end, brands are forced to be more clever, which is what leads them to exhaust every conceivable option available to them in order to edge out their competitors.

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Marketing Insider Group

FEBRUARY 13, 2020

Single, simple keywords should naturally be included in all of your copy content, but you can also specifically include long-tail keywords or keyword phrases that match the search strings and phrases that searchers are searching for. Some keywords are what we call “low-hanging fruit.”

Paid Content 344

Paid Content Google B2B Marketing Mobile Advertising 344

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Single Grain

FEBRUARY 19, 2020

The common format of The Knowledge Graph is a separate panel on the right sidebar that users now expect to see in order to find quick answers: This means that marketers have to influence The Knowledge Graph so that people can find professional up-to-date information on the first search and at a quick glance. The Complete Guide to YouTube SEO.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. In writing, a bucket brigade is a series of words that bridges one idea to the next in order to keep the flow. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

DECEMBER 30, 2019

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. The Complete Guide to YouTube SEO. This consolidation of the SERPs will make SEO tougher than ever before. Dive Deeper: .

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Directive Agency

JULY 7, 2017

In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

AUGUST 30, 2019

Because it’s so thorough, it pushes the actual search results way down, below YouTube video results and the “People Also Ask” section. . This is actually a good snippet for SEO, because it doesn’t give you all the information that you need in order to meditate; you have to click over for the rest of the information.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Single Grain

MAY 26, 2023

Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. With long-tail keywords leading to better rankings and more traffic than their short-tail counterparts, it makes sense to focus on those 3-4 word search terms in your next round of keyword research. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101