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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing. The answer to this lies in creating a Google My Business listing within the search engine platform.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. Getting personal can also go a long way in delivering exceptional experiences for customers. Image via Khoros 9.

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Maximizing Email Personalization

Stevens & Tate

Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.