SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Product Guides: Bring eCommerce products into the spotlight.

Social Media 100

Social Media Features Media Curation 100

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. CEOs and their teams across the country, as well as the globe, are focused on maintaining performance and productivity during the pandemic. Business leaders pay attention to such crises.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. An interesting way approach this is to provide your audience with a sneak peek at what is going on around the office, the latest product you are developing, or what’s happening at tradeshows.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. The struggle is real.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Learn how to build a strong network on LinkedIn.

Social Media 135

Social Media Social Marketing Media Planning 135

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests.

Social Media 84

Social Media Work Management Marketing Management Service 84

Top Rank Marketing

DECEMBER 20, 2023

Then, compare it to what you find in SEO tools, and include both in your next content piece.” — Debbie Friez @dfriez Click To Tweet Pins Have a Long Lifespan When reviewing and comparing to other social platforms , Instagram and LinkedIn posts typically may have a maximum life of 48 hours. Have some older, but still relevant pins?

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

ClearVoice

MARCH 31, 2021

We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. Social media updates for Twitter. million.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. What this tells me is that video production quality will be a focus.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Sprout Social

MARCH 16, 2022

Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. Essential LinkedIn video metrics . LinkedIn prefers native content that keeps users on the platform. Helpful Twitter video metrics. On Twitter, engagements include: Retweets.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Onalytica B2B

NOVEMBER 12, 2018

The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. This basic, simple yet challenging game ticks all the boxes for a runaway viral success. We all know that social sharing is an integral part of any product’s marketing success.

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities. Last year 62.1

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? Attract a wider audience Obviously, your primary audience is those people who are looking for the products you are selling. Having a buyer’s guide on your product pages is great, but sometimes people want to know more.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. But there is a huge gap between a relevant article and a hilarious meme—these are completely different levels of virality. Why is spreading ideas so hard, and can it become more effective?

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

SocialPilot

MARCH 5, 2024

Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Yes, you heard that right!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. How Twitter Spaces Works.

Social Media 96

Social Media Social Marketing Media Planning 96

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. The network effect works through a positive feedback loop that reinforces the value of a product or service as more people use it.

Social Media 98

Social Media Effectiveness Media Work Management 98

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Research says that 76% of customers are likely to purchase products they see in a brand’s social media post. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. The blog also does a great job of highlighting the unsung heroes behind the scenes, like this story of a GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. No one wants to pay attention to you if you’re there just to pitch your product. Eventually, however, this led us to rework the entire product. Art by Natalie Harney. Let’s jump right into it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112