nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7% click-through rate and 4.5% click-to-open rate. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. TikTok’s average engagement rate is 4.25%. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” The average email click-through rate is 2.6-3%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

illumin

FEBRUARY 6, 2024

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication. There are a few reasons for this.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Zoominfo

NOVEMBER 29, 2021

For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Unique open rate : Percentage of opens out of total delivered. Unique click rate : Percentage of clicks out of total delivered.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance. Make Your Emails Work for You.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. It’s a strategy with proven benefits.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Use the respective platform’s analytics tool (like Google Ads or LinkedIn Analytics) for digital ads. Recommended Resource : How to Increase Email Open Rate (With 10 Proven Tips!)

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. The more personal you can make your content, the higher your open rates, click-through rates, and conversion rates will be. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. billion from the United States alone.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. Prioritize content promotion and distribution. Social media: Likes, shares, and comments.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Heinz Marketing

SEPTEMBER 22, 2022

You can try A/B testing subject lines to improve open rates, shift around CTAs within the email, or replace assets that are outdated and no longer relevant. Some events have promotional/lead sharing programs that can bring direct leads to your organization! Use the power of LinkedIn. Participate in industry events.

Demand Generation 55

Demand Generation Account Based Marketing Demand Webinar Metrics 55

Only B2B

NOVEMBER 29, 2019

If you personalize your email, by using either the first or the last name of the prospect, you will have higher chances of getting increased open rates. Give them quality content and let them trust you before you begin promoting offers. Use LinkedIn for Targeted Lead Generation.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Generation 118

Litmus

JULY 16, 2021

And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate. See the poll on LinkedIn. Often, re-engagement campaigns rely heavily on open rate data. Here at Litmus, we’re redefining re-engagement for our own lists using opens and clicks.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out.

Lead Scoring 356

Lead Scoring Lead Ranking Linkedin B2B Marketing 356

Vidyard

APRIL 30, 2021

LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Promoting an Event or Webinar 2.9 LinkedIn Profile ‘Hover’ (Prospect’s Profile). A LinkedIn profile hover basically means going to your prospect’s LinkedIn profile and recording a short screen-and-webcam video while hovering over their page.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Top Rank Marketing

AUGUST 21, 2023

You know, there’s recent research from LinkedIn* citing real world events as one of the most effective current B2B content marketing tactics. I’ve got to be on LinkedIn, I’ve got to do the newsletter, I’ve got to be on the webinar series. We’re getting an 8% in open rate. Lee: Exactly.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

SalesIntel

SEPTEMBER 6, 2023

Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. The reason? Probably ignore it.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). LinkedIn is a great channel to utilize. Sharing real-life examples that focus on value will help the team connect with prospects and sound more credible.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Vidyard

OCTOBER 10, 2018

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. Avoid ridiculously low click and open rates by compiling your own mailing lists. It can be easy to think an email campaign is working because you’re getting a high open-rate.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. Accelerate Qualified Opportunities: Focus on engagement metrics like content downloads, email open rates, impressions, and website visits. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still engaging with marketing channels as open rates continued to rise last week. What This Means for Businesses.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. You can connect with her on LinkedIn.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

ConvertKit

AUGUST 4, 2021

It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. The goal of the newsletter, with a link to a LinkedIn profile. P.S. Be sure to add [your email address] to the safe senders list—it helps make sure my emails don’t end up in Spam or Promotions!

Examples 145

Examples Newsletter Template Landing Pages 145

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Here are five specific benefits of using email marketing tools. Email Automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189