Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. An effective strategy is being active on relevant LinkedIn and Facebook groups, answering people’s questions and helping them. For example, email engagement and social media interactions.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Directive Agency

FEBRUARY 28, 2022

Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. 4 Tips For Choosing The Right LinkedIn Ads Metric As Your KPI. LinkedIn Leads Do Not Always Equal MQLs. Needless to say this goal should cover all paid media channels. But which metrics are really important?

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Anyword

MARCH 14, 2024

Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. open rates, click-through rates).

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This list included names, titles, company, email and LinkedIn addresses, and phone numbers. Activities. They executed two activities. There were only 5 meetings.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. Download the report to get all the details.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Payments object and reporting.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Being able to measure something (leads, open rates, click-throughs) doesn’t make it a success – it just means you can measure it. They put their efforts into podcasts, LinkedIn and social media. Neither’s LinkedIn. Do you get enviable engagement on LinkedIn? And if something isn’t going to work, they’ll say so. .

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Litmus

MAY 24, 2022

Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Poll hosted on Litmus’ LinkedIn. Personalized emails deliver six times higher transaction rates than emails without personalization. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

illumin

DECEMBER 13, 2023

Open rate Open rate is another critical and popular metric among marketers. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

illumin

FEBRUARY 6, 2024

Text messages also have higher click-through and open rates than other forms of messaging such as email and social media marketing. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. There are a few reasons for this.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Marketing Insider Group

MARCH 18, 2020

From the MailChimp dashboard, you can see a quick overview of all your campaigns and monitor important metrics, such as open rate and subscribe rate. My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

OCTOBER 23, 2019

More sophisticated targeting methods, like LinkedIn InMail and programmatic advertising, have also modernized ABM, bringing it back into the mainstream marketing mix. LinkedIn InMail. LinkedIn InMail lets companies send personalized messages to LinkedIn members based on demographic criteria you set.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Only B2B

JUNE 9, 2021

This is the data driven research made by Mail Chimp and many email marketing companies, as they found high open rates on these days. So, undoubtedly, Tuesdays and Thursdays are the winners of Open rates. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn. Subject Line Needs To Be Short And Specific.

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Optinmonster

DECEMBER 28, 2023

TikTok’s average engagement rate is 4.25%. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 15, 2024

Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. According to research by Wyzowl, 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Only B2B

JUNE 27, 2023

According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails. found that sales calls lasting between 11-14 minutes have the highest conversion rates. According to LinkedIn , 80% of B2B leads come from LinkedIn. A survey by Gong.io

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. The more personal you can make your content, the higher your open rates, click-through rates, and conversion rates will be. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Zoominfo

NOVEMBER 29, 2021

For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Unique open rate : Percentage of opens out of total delivered. Unique click rate : Percentage of clicks out of total delivered.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Litmus

JUNE 29, 2021

For these businesses, opens aren’t a vanity metric. So, having a segment of real openers gives you a good estimate on your open rate across all of your subscribers, including Apple Mail users. In aggregate, that is used to set ad rates and tell advertisers what kind of audience reach they can expect.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Publish videos and posts with more than four images to your personal LinkedIn accounts. Include 20 images in Facebook posts instead of the previous limit of four.

Enterprise Management 105

Enterprise Management Hubspot Paid Search Agency Work Management 105

Optinmonster

JANUARY 29, 2024

Use the respective platform’s analytics tool (like Google Ads or LinkedIn Analytics) for digital ads. Email Open Rate This metric tracks the percentage of recipients who open an email out of the total number of emails sent. Recommended Resource : How to Increase Email Open Rate (With 10 Proven Tips!)

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Zoominfo

JANUARY 27, 2022

Don’t Rely on Your CRM and Purchased Lists You can’t improve your cold calling connection rate or cold emailing open rate if you’re not reaching out to the right people with the right phone number and email address. Here’s how you can work smarter by working with the right data to improve your cold calling.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. A study by GetResponse found that welcome emails have an average open rate of 82%. Salesforce states that personalized subject lines can increase email open rates by 26%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100