WebMarketCentral
AUGUST 14, 2007
It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.
WebMarketCentral
OCTOBER 29, 2005
When WebMarketCentral was first launched, the plan was to offer an associated newsletter. E-newsletters were, not so many years ago, a clever and unique idea (good newsletters anyway). Just a few short years later, email newsletters are beyond ubiquitous. After careful consideration, this ain't gonna happen.
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WebMarketCentral
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.
WebMarketCentral
AUGUST 1, 2007
Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,
WebMarketCentral
MAY 23, 2007
Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group.
WebMarketCentral
NOVEMBER 19, 2008
That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.
WebMarketCentral
APRIL 3, 2007
Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 3) As I've written previously , use a hosted email service for sending out your newsletters and blasts. 1) Run a spam check on your content before sending. The Email Insider blog has an excellent post the topic.
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