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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Search engines and social networks are optimizing for in-feed consumption.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Grow your opt-in email list, get more leads, and increase sales. Metricool unifies the data from your web, social networks, and online ads. Monitor the performance of your organic and paid advertising social media programs. Analyze what competitors are doing on social media. Conversion Rate Optimization.

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5 Types of Landing Pages To Increase Your Lead Conversion Rate

Stevens & Tate

Are your company website’s landing pages converting as many visitors to leads as you’d like? Landing pages have several purposes: to collect important information from visitors, to begin building a relationship with visitors, and, ultimately, to convert visitors to leads. Lead Capture Landing Pages.

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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

It is a popular professional social networking website used by professionals to connect with each other. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Steps to Use LinkedIn Effectively for Lead Generation.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

One of the main aspects of SEO is figuring out how your audience will find you online. Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. However, for more competitive keywords, you should opt for less competitive long-tail phrases. Embrace Keyword Rankings.

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GDPR and social media: What marketers need to know

Sprout Social

Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ).

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The Anatomy of a Successful E-Newsletter for Your Business in 2022

Scoop.it

Make it Easy for People to Opt In. One of the essential website features you need to have whether you’re in Ecommerce or any other industry is an opt-in form. This can be as simple as an opt-in field on every page, an exit email popup or a contact form. Define the Goals of Your Newsletter.