Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. Technorati Tags: email marketing, segmentation, tips, e-mail best practices. This does a few things.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Any emails, direct mail etc.

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Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process.

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Anything Goes Marketing

OCTOBER 23, 2006

All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Blogs also allow web visitors to leave comments which even furthers the lead generation component of your email newsletter. In the end you have created a Blogletter!

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Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. I've also seen others use search queries as part of an automated lead qualification process. What does this all mean?

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Anything Goes Marketing

NOVEMBER 15, 2009

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring.

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Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. Show how much fun you are having.

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Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. What about the other marketing channels like email and my website?

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Anything Goes Marketing

FEBRUARY 27, 2007

Here's a better one "Did you know that right now you could increase the amount of qualified leads that your sales team gets by 100%?) A thought provoking question (Did you know that 82% of people who have been sent this email have opened it?

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Anything Goes Marketing

DECEMBER 21, 2008

Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., Chad H www.twitter.com/chadhorenfeldt PS: If you found this useful, please tweet about it. Twitter and email marketing.

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Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. H owever, the genius part of this campaign was that Quantum used the response to the questions as a way of qualifying their leads.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JULY 20, 2007

There are the landing pages that companies use to drive people to from emails and direct mail and there are landing pages used for search results and other forms of online advertising. Tags: lead conversion search Google. There really are different best practices for each of these.

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Anything Goes Marketing

MAY 17, 2009

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. amyblack : # sds09 how do you increase adoption?

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B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

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Anything Goes Marketing

FEBRUARY 21, 2009

This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". Using this technique demonstrates that marketing is at the top of their game. What is important is to provide content that is relevant.

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