Sales Engine

JUNE 2, 2016

Write some blogs and drive traffic to your site—then just convert them into leads. Maybe it’s a white paper. So you assemble a team to put this white paper together. The makings of a brilliant white paper emerges on containing healthcare benefits costs. Content marketing is the way to go, right?

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

ClearVoice

FEBRUARY 3, 2021

Research papers. White papers. As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Q: How has B2B trade magazine publishing changed over the last 25 years? Davide Savenije Davide Savenije is ASBPE’s vice president and the editor-in-chief at Industry Dive.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 195

Work Management Paid Search Agency Marketing Management Advertising Agencies 195

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers.

Startups 322

Startups Marketing & Strategy Marketing Strategy Content Marketing 322

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. flagship magazine and news site. award-winning monthly magazine. Cybercrime Magazine. the world’s leading cybersecurity event. HIM Body of Knowledge TM. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ClearVoice

APRIL 23, 2019

But many will be more impressed by a case study that shows how the content impacted key metrics like site traffic, lead generation or earned media. White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. White papers are typically pretty dry.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

FEBRUARY 4, 2014

Hurrah, it’s a warm lead! But are they perusing your homepage, or downloading a white paper? Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Are they dipping into your features set?

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). The magazine is the Red Bulletin – owned by Red Bull. Click To Tweet.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. All they see are leads.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Contently

APRIL 23, 2020

If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. If you’re in healthcare, follow GE’s lead and share important innovations that can help fight the disease. Doing so leads to a huge competitive advantage. What if I am writing for tech savvy audience?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota.

Top of Funnel 91

Top of Funnel Account Based Marketing Content Paid Search Agency 91

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Andrea Fryrear , president and lead trainer, AgileSherpas. Create and atomize a white paper.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. In addition, he mentioned that Big Data isn’t a cure all for generating new leads, it’s just another tool that used in the wrong way, won’t help the sales effort. How Relevant is Lead Defintion to a Sales Executive?

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. A simple entry point leads to deeper and deeper related content. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Digital B2B Marketing

JUNE 20, 2013

A lead gen form. I probably don’t want your white paper. But that hasn’t stopped marketers from using them underground in subway stations and in in-flight magazines. On a recent flight I counted a dozen ads with QR codes in the in-flight magazine. Don’t Say Where It Will Go. Even a FB page!

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Glenn LaFollette leads the team bringing these stories to life at JLL. JLL’s Americas team had considered the idea of a magazine before the rebrand.

Trust Marketing 63

Trust Marketing Content Marketing Work Management Paid Search Agency 63

LEADership

JANUARY 23, 2015

Which type of content drives the strongest ROI in your B2B lead generation playbook? It is interesting to learn that the buyers said they read the same number of emails as white papers. however, when asked which was more influential in their purchasing decision, over 30% chose white papers. White papers.

Case Study 40

Case Study Case Studies Content Paper 40

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” 2) where the audience already has a familiarity with your company and product — for example, in marketing to customers, or partners, or to existing prospects, perhaps as part of a structured lead nurturing program.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Valasys

JULY 15, 2020

Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers. We’re combining words and images in artful ways to draw attention and move people through our information.”

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Marketing Insider Group

AUGUST 4, 2015

marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. Johnson: Where did the idea for ARC magazine come from? Did you have resistance to the magazine internally? I talked to Craig Coffey, U.S. Who was involved?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

ClearVoice

DECEMBER 5, 2019

The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Now, ClearVoice has added a new vetted leads feature to your CV Portfolio page.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

Chris Koch

JANUARY 21, 2011

So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. It’s where we introduce some of the top findings from our annual budget survey of marketers.

Social Media 100

Social Media Budget Programs Paper Stats 100

The Mx Group

AUGUST 24, 2018

Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. 91% of B2B businesses embark on content marketing in an effort to generate demand. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. But, what if we explore deeper? What do I write for them?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% 51% Lead Generation. 60% White Papers. Photo credit: jrhode. 58% Case Studies.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

BOP Design

FEBRUARY 24, 2020

In other words, they don’t bury the leading point of a story or blog post. You may pick up a print magazine and read the article from the first word to the last word. Know Digital. Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. Think about it.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68