Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Understanding the ESP landscape The ESP landscape is continuously evolving to meet the changing needs of businesses and individuals. Drumroll, please!

Service 95

Service Peer-to-peer Eloqua Opinions 95

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. But that may not be the case. In your inbox.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). We have launched a new interactive site at martechmap.com , free to use, that lets you search, sort, and filter the entire landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. The Prohaska Group, a New York-based digital advertising consultancy, is leading the charge to create a landscape of attribution and measurement companies. Simplify models.

Lead Ranking 114

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 114

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. The marketing strategies that once bought hordes of customers are no longer as effective.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Heinz Marketing

MAY 12, 2022

If you’re familiar with Scott Brinker’s yearly Marketing Technology Landscape Supergraphic , then you know new tools and technologies are popping up all the time. The post Expand Your B2B MarTech Landscape appeared first on Heinz Marketing. Keeping up on new tools and technology is imperative in the marketing industry.

Work Management 105

Work Management Marketing Management B2B Peer-to-peer 105

Martech

JUNE 8, 2022

This new identity landscape is changing daily, with newcomers, consolidations and integrations happening everywhere. The challenge with a siloed identity landscape is that many proprietary identifiers work well within their own environments but face challenges when connecting to other identifiers for activation or measurement.

Multi-Touch Attribution 115

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 115

The Daily Egg

SEPTEMBER 18, 2021

Starting a landscaping business can be the pathway to the freedom you crave, especially if you love working outside. Landscapers have the. The post 7 Easy Steps to Start a Landscaping Business appeared first on The Daily Egg.

Business 131

Business 131

chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. Honestly, it could go either way.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

ClickZ

AUGUST 24, 2020

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Touchpoints change in the search and research areas of the landscape. Post-purchase consumers go back into the landscape. 2) Search – selecting a path through the landscape.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Search Engine Journal

MAY 20, 2022

The post How Data Is Reshaping The SEO & Digital Marketer’s Landscape appeared first on Search Engine Journal. Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution.

SEO 120

SEO Positioning Search Marketing Trends 120

Marketing Insider Group

JANUARY 15, 2018

The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group. More […].

Advertising Channels 279

Advertising Channels Marketing Video Marketing Personalization 279

Launch Marketing

NOVEMBER 15, 2023

The post Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape appeared first on Launch Marketing. Ready to boost your social media presence to drive more leads? Contact us today or request a free marketing consultation with us!

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Zoominfo

JANUARY 26, 2021

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! The only question is by how much has the 2022 landscape shrunk.” What will the 2022 martech landscape reveal? You can register for free here.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

HG Data

APRIL 16, 2024

Key Takeaways: $231.2

Trends 62

Trends Paid Search Agency Spending Marketing 62

CMSWire

MARCH 4, 2024

Understanding customer dissatisfaction and crafting a human-centric approach when it comes to AI in retail customer experiences. Continue reading.

Personalization 103

Personalization Design 103

Martech

MAY 3, 2022

2022 Martech Landscape. They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Still, Brinker and Riemersma estimate acquisitions represent only about 2% of the total landscape. The landscape looks different. Actually, there are 9,932 reasons.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

chiefmartech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s an empirical count — like the martech landscape, but spanning all business software categories. The post Think the martech landscape is big?

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

ClickZ

FEBRUARY 9, 2023

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. The post Navigating the evolving landscape of targeted advertising and marketing measurement appeared first on ClickZ.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

HG Data

DECEMBER 14, 2023

In fact, among the top ten cloud platform providers, AWS’ market share is the largest — … The post AWS Market Share 2024: Insights into the Buyer Landscape appeared first on HG Insights.

Amazon 52

Amazon Marketing Report Marketing Google 52

PureB2B

MARCH 5, 2024

DemandScience empowers your demand generation beyond distributing your content, here’s what sets us apart from other demand gen services.

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Generation 77

chiefmartech

MARCH 3, 2020

I’ve had Anand Thaker as well as Jeff Eckman and the Blue Green team help me with our landscape , what Andy Raskin called tech’s “slide of the year” And then the movement went global. John Zupancic and the team at Wriber created a Canadian martech landscape. And the German one. And the Swedish one.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Resource Management 119

KoMarketing Associates

AUGUST 13, 2018

Walker Sands recently conducted the “State of Martech 2018” report and discovered that most marketers (48 percent) believe that the marketing technology landscape has “evolved rapidly” over the past three years. As the marketing technology landscape quickly shifts, not all marketers believe their companies are fully prepared for changes.

Paid Search Agency 154

Paid Search Agency Marketing & Strategy Customer Surveys Marketing 154

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. The marketing strategies that once bought hordes of customers are no longer as effective.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Aberdeen

JULY 31, 2020

Market-shifting forces are making the world less predictable since the outbreak of COVID-19 — in response, Zach Chertok, Aberdeen’s analyst covering Human Capital Management (HCM), and Kim Pope, COO at WilsonHCG , recently video-conferenced to discuss what has changed in the landscape for talent.

Video Marketing 97

Video Marketing Advertising Agencies Optimization Marketing Prospects 97

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. Dive deeper into the state of the ESP landscape. It’s a rich and diverse landscape. Understand the ESP landscape. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Sana Commerce

NOVEMBER 10, 2023

For B2B product sellers, embracing digital commerce is not just a strategic choice; it is a necessity to stay competitive and relevant in the modern business landscape. Seamless user experience (UX): A seamless and intuitive user experience is non-negotiable in the digital commerce landscape. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Bluetext

APRIL 8, 2024

These regional summits offer valuable networking opportunities and practical insights tailored to local cybersecurity landscapes. The post Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies appeared first on Bluetext. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 36

Peer-to-peer Branding Brand Identity Thought Leadership 36