Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. SAP : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

PureB2B

JULY 26, 2016

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Here are a few samples of landing pages that just plain work. Oprah Sweepstakes. Neil Patel.

Landing Pages 62

Landing Pages Examples Sales Qualified Leads FAQ 62

PureB2B

JULY 26, 2016

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Here are a few samples of landing pages that just plain work. Oprah Sweepstakes. Neil Patel.

Landing Pages 48

Landing Pages Examples Sales Qualified Leads FAQ 48

SendX

MARCH 16, 2021

Before you leave, just read these [6] facts of [email marketing] The Next [6] techniques will change your mind completely about [email marketing] Creative subject lines These are just samples to make you understand how to write an attractive subject line to draw your audience's attention. I encourage you to use your creative ideas.

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Marketing Insider Group

DECEMBER 5, 2022

You need to conduct a content audit, or at least a sample of the content you produce. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. How many marketers know the cost of the content produced by their firms?

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Unbounce

JUNE 28, 2022

No, they’re not being directed to a landing page or website. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. Build and test your landing pages.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Anyword

OCTOBER 5, 2023

Website and Landing pages Landing pages often go hand-in-hand with paid ad campaigns. Performance Writers of the future will wonder how we even wrote landing pages before the ability to easily select top-performing messaging from past campaigns. Are you achieving your goals of more signups, demos and leads?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

FunnelEnvy

MARCH 4, 2024

As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Real-time conversion optimization.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Sharpspring

JUNE 22, 2017

Order a product from a landing page. The post Sample Post | Omni-Channel Marketing appeared first on SharpSpring. If you understand the various types of buyer’s journeys that your customers go through, you can create a premium customer experience. File a customer support claim. 2 Segment Your Audience.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. For example, if you’re bringing in more leads, you can know for sure whether you owe it to changing CTA buttons on the landing page or using improved subject lines for your emails. Sample size adjustment. Scheduling.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Unbounce

JANUARY 4, 2022

In this landing page by Propcall , you’ll see how combining a jewel tone with black makes a page feel sophisticated—perfect for an industry like high-end property management. Many modern websites use richer accent colors with their pastel palettes to add contrast, like in this event landing page by Lauren Hom.

Trends 81

Trends Landing Pages Marketing & Strategy Marketing Strategy 81

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Convince & Convert

NOVEMBER 30, 2023

Heatmaps: Understand your visitors Don’t you want to know how your social media users engage with your landing page? Obviously, you want to make sure that visitors will engage with the page and become your customers. Unlike Google Analytics which is continuously running on your pages, heat-mapping tools rely on a sample of data.

Social Media 105

Social Media Advertisements Advertising Tools 105

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing. Test Groups for Landing Pages.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Webbiquity

MARCH 16, 2017

If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. 6. Check your landing pages. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic.

Design 234

Design SEO Tips Lead Scoring 234

Heinz Marketing

SEPTEMBER 19, 2022

We’ve discussed ways that you can ‘ Optimize Landing Pages ’ in a previous blogpost, but VideoAsk can easily be utilized in that same fashion. With VideoAsk, you can inject that personal touch into your landing pages, ensuring your clients know your team as well as your product. . Try a VideoAsk Demo Today.

Landing Pages 62

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 62

Hubspot

MARCH 31, 2014

If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. You''re doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again. 3) Premature Testing Dilemma. Get creative and change it up.

Landing Pages 28

Landing Pages Conversion Peer-to-peer Conversion Rate 28

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Identifying Friction: Two Real Sample Tests. Social proof.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

NuSpark Consulting

NOVEMBER 3, 2019

The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. Clicking on the CTA leads visitors to the landing page where you are expected to fill a form in exchange for some information. It is a web page that is designed to capture leads using offers.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Webbiquity

MARCH 5, 2020

In its current form, the dashboard only uses three sample data connectors: The Google Sheets connector. You’ll need to specify one origin URL as part of the CrUX data connector; either be the homepage or a landing page that’s representative of your wider technical SEO campaign. How to Use the Dashboard. Create your dashboard!

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Anyword

JUNE 13, 2022

Landing page copy? Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. AI For Landing Pages. You want your landing page copy to match the quality and conversion potential of that email copy, right? Step Three: Plan Your Content. Promotional emails?

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Hubspot

AUGUST 13, 2014

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

The Point

APRIL 22, 2016

Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices. The industry ratio is even lower.). Why is that so?

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2020

Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. The estimated CLTV will vary month-to-month for businesses with a small sample size. Address your clients’ inquiries smarter and quicker on all contact points.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Optinmonster

MARCH 4, 2024

Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior. Landing Page Optimization: This is where I’ve seen the most dramatic results, as even minor tweaks can significantly affect conversion rates.

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

QuanticMind

AUGUST 28, 2023

prospecting, demographic, private marketplace deals) to cost per click or cost per landing page view. And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost. This will help drive site traffic and increase the size of your retargeting pool.

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 92

Knowledge Base Hubspot Validation Landing Pages 92

Hubspot

FEBRUARY 12, 2014

You''ve got to get sufficient sample size. We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run. The other hand?

Landing Pages 28

Landing Pages Advertising Funnels Sales Qualified Leads Top of Funnel 28

Martech

MARCH 17, 2023

Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages. It generates full product descriptions, landing pages and emails. Pricing Try all features for free until you reach 2,500 words.

Marketing AI 88

Marketing AI Copywriting Landing Pages FAQ 88

SmartBug Media

OCTOBER 22, 2020

When you first create a multi-touch revenue attribution report, you’ll land on a tab labeled Explore. After a brief explanation, HubSpot provides a few sample reports that you might create using the attribution report builder. For example, imagine that two contacts each visit your landing page.

Multi-Touch Attribution 95

Multi-Touch Attribution Top of Funnel Lead Ranking Tips 95

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98