ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

ConvertKit

NOVEMBER 20, 2020

You can nurture leads into paying customers. Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. It lands in your subscriber’s inbox.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Don't Purchase Contact Lists.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

DECEMBER 5, 2022

There are more leads at the top and fewer at the bottom. This is because not every lead will progress to the next stage of the funnel. Using a funnel as part of your email marketing strategy has several benefits: Personalization: An email funnel lets each lead take their own individual customer journey. Click-through rate.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

SmartBug Media

APRIL 10, 2023

Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers. Sharing these offers via SMS often leads to faster actions taken by customers.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

AUGUST 1, 2022

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. In this article, we’ll show you how to create an email course lead magnet for your business. Email courses are used to generate leads , so they usually teach a topic related to what you sell.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

MARCH 4, 2024

In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. Increased Conversion Rates: One of my earliest successes with split testing involved tweaking a call-to-action button on the homepage.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Opt Intelligence

APRIL 17, 2019

There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. Those leads need some extra attention to turn into customers. And then what?

Lead Nurturing 40

Lead Nurturing Lead Generation Leads Lead 40

Optinmonster

AUGUST 24, 2023

Email marketing plays a crucial role in generating and nurturing leads for your business. It allows you to create high-converting popups and opt-in forms that convert. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads. Time-bound: What’s your timeline to achieve your goal?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It’s the perfect time to deliver more than just your lead magnet in their inbox. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Mailmunch

JUNE 8, 2021

One such way is through lead generation software-an automatic and more feasible way of attracting potential customers into a system and nurturing them throughout the sales process that converts them into paying clients. However, the success of your lead generation process depends upon the tool that you use to achieve your marketing goals.

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Opt Intelligence

APRIL 19, 2020

If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. Which means more leads for less money and a lower CPL. Look at your list of unsubscribed email addresses.

Cost per Lead 40

Cost per Lead Cost Opt-in Leads 40

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. Although SMS lists tend to be smaller, they’re very important because SMS messages have a 98 percent open rate. This is all well and good, but you also need to know each one of your marketing campaigns works as revenue leverage.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , also known as lead magnet. When someone comes to your website, they are considered a potential lead. The valuable content you provide, then, is the “magnet” that convinces your potential lead to become an email subscriber.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

One of the best ways to do this is by offering a free incentive , which is commonly called a lead magnet. When someone comes to your website, they are considered a potential lead. The valuable content you provide, then, is the “magnet” that convinces your potential lead to become an email subscriber.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Opt Intelligence

JUNE 5, 2018

A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads. So, do you know where your leads are coming from? Know Your Lead Generation Sources.

Sales Qualified Leads 40

Sales Qualified Leads Opt-in Leads Lead 40

ConvertKit

FEBRUARY 16, 2021

She knew she wanted to focus on building an email list right away, but there’s a reason she didn’t go for the usual lead magnet type like a downloadable PDF. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Stevens & Tate

DECEMBER 4, 2019

For example, maybe your email list grows at a sufficient rate, but email open-rates seem to be going down. Landing Pages. If your landing pages are not generating traffic or leads, you need to look into ways to optimize them. It’s why marketing optimization is so important.

Optimization 69

Optimization Planning Work Management Landing Pages 69

Vision6

MARCH 17, 2023

It’s a form of opt-in marketing that requires customers to subscribe to receive messages. But remember, the contacts still need to have opted-in to receive your messages! Expands your reach Studies have shown that 91% of consumers would opt-in for SMS messages from brands, further cementing its importance in this day and age.

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Why create a buyer persona? Click here.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Convince & Convert

JULY 24, 2015

At the beginning of the email relationship, that means marketers should ensure that every person is aware that they are opting in to receive email —whether they’re using a passive or active opt-in, and whether they’re confirming that opt-in in the inbox with an opt-in confirmation request email or not. Respectful.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Why create a buyer persona? Click here.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Optinmonster

AUGUST 16, 2023

In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Incorporate a lead generation strategy. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Vision6

JULY 10, 2023

They often contain outdated and unreliable information, which can lead to poor deliverability of your content or a high bounce rate. Furthermore, since these contacts have not explicitly provided consent to receive emails from your organisation, this can lead to a high spam rate.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. When someone opens your email broadcast. Instead, don’t buy email lists and start using double opt-ins.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Optinmonster

JULY 15, 2020

Are you looking for the best lead generation tool to grow your business, but aren’t sure which one will do the best job? And they both have features that get your business more leads and sales. But only one of these tools is designed to get you as many new leads as possible in less time. What Is ConvertKit?

Best Practices 82

Best Practices Budget Programs Lead Generation Click Rate 82