Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Content Marketing Institute

JANUARY 8, 2019

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Formatting.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

OCTOBER 2, 2015

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. Landing pages are trust exercises. After all, you did read them right?

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income. Set clear expectations on your Subscribe page.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. What lands on Twitter might receive crickets on LinkedIn. Want to take a page out of Maasa’s employer brand book and emulate her successful campaigns at Meta for your own recruitment marketing goals? You got this!

Personalization 98

Personalization Brand Identity Branding Storytelling 98

SendX

MARCH 16, 2021

Step 4: Smart landing page to convert your visitors A landing page is the last stage of your marketing campaign. So, your target is to make the landing page as attractive, informative & reliable as possible. Source: Postalytics Just take a look at the above landing page.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. Guest post by Ann Smarty. And you’d better deliver.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Vidyard’s Award-Winning Personalized Video Campaign. Learn about Personalized Video at Scale by Vidyard: [link] . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

markempa

JULY 24, 2009

I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. Is social media having any impact on your lead generation landing pages or webforms? Why or why not?

Landing Pages 120

Landing Pages Social Media Media Lead Qualification 120

KoMarketing Associates

MAY 25, 2022

Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Connect with Twitter.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Strategic-IC

JULY 28, 2021

And that one thing is personalization. Personalization: The key to unlocking the account. We want a personalized experience. Personalization is the key to unlocking this challenge. Personalization cuts through this digital noise. Personalization in numbers. How does personalization impact your ABM strategy?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Source: Starbucks/Twitter. Lean into personalization. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. If that visitor has somehow landed in the wrong place (e.g., Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Webbiquity

FEBRUARY 10, 2022

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. It should be polite but not excessively formal or artificial, friendly and authentic but not too personal – there should always remain a certain distance combined with a reasonable amount of respect.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I can be found on Twitter: @1ProducerDee. I’ve also written copy for web pages, product description pages, and buying guides.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Hubspot

JUNE 3, 2020

For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works.

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Publish High-Quality Landing Pages.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Unbounce

FEBRUARY 17, 2021

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. It lands in your subscriber’s inbox. You can personalize everything. You send an email.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Sharpspring

AUGUST 3, 2021

This step requires no preparation: Simply search WordPress plugin repository for something like “Pre-launch page” and choose a plugin that fits your needs best. Here are great WordPress themes that let you easily create landing pages. Set up a landing page to start collecting emails to announce your launch to.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Gather business cards and personal information, then send personalized emails to ask for permission to add the recipients to your mailing list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62