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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns.

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MarTechBot: Insights from real-world usage (so far)

Martech

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. MarTechBot was used to clarify concepts, explain best practices and provide expert opinions.

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Email: An early check in before the holiday madness begins

Martech

I might be the first person to start talking about holiday 2022 email planning; and if I’m not, I will act as if I am. People will always have opinions about your email program. Rank their comments based on ROI, level of effort and the time you have to work on it during your day. Tip 4: Expand your knowledge base.

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns.

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Why Content Curation is Essential for Service Based Industries

Scoop.it

But if you haven’t crafted a dense knowledge base section on your site, a booming blog , or consistent social media content, it can be tough to get your content seen. For instance, American Trucks curates guides based on top products and accessories consumers are looking for. Do you sell personal training sessions?

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The No-BS Blogging Strategy for SaaS Products

Marketing Insider Group

Great SaaS blogs have a personality that makes technical content approachable. Long-form content and unique opinion pieces can showcase your brand’s expertise. So let’s get to it, our first strategy for making your SaaS blog stand out: Have a Personality. Knowledge bases? Groove’s blog post about knowledge bases?

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How we’re using video to deliver better support to our customers

Vidyard

We have more than 600 knowledge base articles that people use all the time and that had the potential to become videos. We also wanted to find a way to make our support videos more personal. I was also able to integrate Vidyard into Salesforce so support reps could insert a personal video or playlist into their communications.