Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Oktopost

JULY 6, 2023

These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 136

Social Media Product Media Work Management 136

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Marketing Insider Group

FEBRUARY 22, 2021

You start small with low-volume, low-competition, long-tail keywords. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Every time you publish a new piece of content, you give Google more keywords to understand your brand.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. The same applies for social media crises. Be Prepared.

Social Media 134

Social Media Marketing AI Tips Media 134

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Martech Advisor

DECEMBER 13, 2019

In this article Shane Barker of Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing. When social media first came out, it was fairly straightforward to navigate and keep up with changing trends. Spot Fake Influencers. But now it has evolved.

Social Media 80

Social Media Social Marketing Optimization Campaigns 80

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media. Go Digital.

Analysis 130

Analysis Comparison Keywords Case Study 130

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business.

Analysis 110

Analysis Social Media Media Eye-Tracking 110

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. LinkedIn hashtags are keywords or phrases that categorize content. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags. Use the # symbol when typing out your post to add keywords and hashtags.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.

Social Media 120

Social Media Organization Tips Media 120

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. You can search for influencers by topic or keyword.

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Outreach Social Media Media CAN-SPAM 98

Walker Sands

MARCH 25, 2020

In the midst of the COVID-19 pandemic, the social media landscape is evolving faster than it took to read this sentence. What we are facing — not just as social media professionals, but also as parents, friends and colleagues — is unprecedented. This Crisis Is Not a Sales Opportunity. Keep Up to Date, Shift Accordingly.

Social Media 52

Social Media Work Management Marketing Management Tips 52

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Navigate the Channel

AUGUST 22, 2017

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. Social Media Provides Client Insights. Social Media Provides Client Insights. A Look at the Competition.

Social Media 62

Social Media Media Ideal Customer Profiles Business 62

Sprout Social

DECEMBER 5, 2016

Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.

Social Media 91

Social Media Work Management Marketing Management Planning 91

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. But measuring something as intangible as that can be tricky. That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 98

Generation Psychographics Content User-Generated Content 98

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Brandpoint

JULY 11, 2022

Hootsuite Content topics: All things social media Why read: Hootsuite is a trusted social media scheduling brand and provides great content on tackling social media challenges, trending social media strategies and how different industries can implement social media successfully.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Sprout Social

AUGUST 8, 2023

So if someone is searching for, say, a local place to get lunch, and you’re running TikTok for a restaurant or lunch spot, you want your videos to appear first. Just like every social media platform has an algorithm that helps put relevant content in front of each user. Don’t keyword stuff.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Brandwatch Marketing

OCTOBER 25, 2023

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Launch Marketing

NOVEMBER 17, 2021

Here are a few that are simple and easy to utilize: Base Your Goals on Previously Gathered Data : This tactic is best when looking at social media or your website. These two aspects of B2B marketing have built-in tracking mechanisms such as Google Analytics and the various social media platform analytics tools available.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. YouTube keyword tools for SEO. Ahrefs YouTube Keyword Tool. Stuck on a title or keyword to feature in your latest video?

Youtube 107

Youtube Tools Social Media Keywords 107

Schubert B2B

FEBRUARY 18, 2022

Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Tools such as SEMrush and Ahrefs can help you analyze how your competitors rank in SEO and what keywords they are using. Choose your Keywords. Integrate some of your keywords into this.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Contently

MARCH 20, 2018

I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection. Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords. If I used internal linking , it was a happy accident.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132