Webbiquity

JANUARY 23, 2024

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Here are 10 steps to use social listening to increase customer retention: 1.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

NOVEMBER 23, 2020

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Find long-tail keywords in minutes, to help your pages rank higher in Google. Social Media Management.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

JUNE 1, 2021

You just need to upload your files and the tool will automatically create subtitles for your videos. Your audience today hangs out in multiple locations online. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Showcase reviews: Online Marketing Institute. Google Review Count: 1,190,000. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Social Media Engagement. they are generating. Share Of Voice. Improved SEO Rankings.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

OCTOBER 11, 2022

Your website is the foundation for digital product branding and the core of your online brand visibility. Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 31, 2016

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

AUGUST 7, 2020

The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. More people are staying indoors and choosing to shop online.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

FEBRUARY 6, 2024

Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels. This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 22, 2018

Follow the relevant blogs and news keywords, and share news that matters to your audience. There are plenty of social media management tools to help you do this. With these tools, you can ensure that your posts are going out at the right time, no matter where you are or what you’re doing. Schedule Your Posts.

Facebook 252

Facebook Tips Work Management Social Media 252

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Your audience only has so much attention to divide among all the potentially valuable and interesting bits of online content. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

OCTOBER 21, 2020

Loyalty helps attract new customers through word of mouth and the creation of positive online reviews. One allows users to find the brand by targeting keywords entered into search engines, while the other is aimed at the target audience on social media and websites no matter where they are. Communication. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

JANUARY 7, 2013

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

NOVEMBER 17, 2020

Having a strong online presence is now more important than ever. ” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

JANUARY 28, 2013

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.?

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. If these don’t align with what’s on your website and other social platforms, your brand image will be muddled. Your brand’s visual presentation should be consistent across your entire online presence.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

AUGUST 20, 2019

Anything you publish online is content. Consequently, it wasn’t a surprise that infographics fell out of favor with journalists and online publications. They can be shared as individual social media posts or blogs, or can be combined with existing posts. Guest post by Ronita Mohan. Anything you mail out is content.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., ERP or business intelligence platforms). Image credit: Jascha Kaykas-Wolf.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Webbiquity

MAY 4, 2017

Now that almost anything—from your watch or your pacemaker to your toaster oven or automobile—can go online, the tectonic plates are beginning to shift beneath the feet of marketers. Search, Social, and the IoT. When people had to type their search queries, it was possible to try to optimize a page around a keyword.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. But it’s a good reminder for all of us that what we online is, usually, there for the world to see if one knows where to look.

SEM 100

SEM Consulting Adwords Tools 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 11, 2016

Horror #2: The Sneaky Social Media Crisis. You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100