How to Do Mobile Keyword Research
SEMrush
JANUARY 26, 2021
Mobile internet search is now more prevalent than desktop. Here’s how to do mobile keyword research to ensure good search engine optimization.
keyword mobile 
The Best SEO Strategies That Actually Work Today
Marketing Insider Group
JUNE 7, 2023
The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Image Source: FinancesOnline Optimize for Mobile The best SEO strategies basically involve a few things: the quality of content and the quality of presentation.
SEO 
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How B2B SEO Differs From Traditional B2C SEO
Marketing Insider Group
JANUARY 2, 2024
“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.
SEO 243
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Why Your Business Isn’t Seeing New Leads Online
Marketing Insider Group
MARCH 11, 2024
No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keywords are still important. Nearly 60% of all website traffic currently comes from people using mobile devices. Various factors make a website mobile friendly. So are URLs, meta titles, descriptions, and headings.
Top of Funnel 269
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Reaching Unreachable Candidates
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data!
Incorporating Google Ad Grants Into Your Marketing Strategy
Marketing Insider Group
NOVEMBER 6, 2023
Also, be mindful of mobile-friendliness for those who visit your website from their mobile devices. Conduct keyword research Keywords are the terms and phrases that searchers will input into Google, and your nonprofit’s goal is to target the right keywords with your ad campaigns so that your website shows up first on the SERP.
Voice Search Optimization: How to Rank Higher in Voice Assistant Queries
Webbiquity
DECEMBER 27, 2023
For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.
Optimization 165
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Is Your Video Content Fulfilling Its Goals?
Marketing Insider Group
MARCH 11, 2024
Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. They need to be inviting, clear, and packed with the right keywords. Start by researching keywords that are relevant to your video and your audience. Use these keywords naturally in your title and description.
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Have You Got Your Website UX Right in 2024?
Marketing Insider Group
FEBRUARY 12, 2024
In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays.
Is it Time to Redesign Your Website? 7 Telltale Signs
Marketing Insider Group
NOVEMBER 29, 2022
Lastly, through your redesign process, it’s important to ensure that your website pages are optimized for specific keywords. Each page should include a unique keyword that you use throughout the headings, meta descriptions, and other metadata. Your website isn’t mobile-friendly. Not every website needs a full-fledged redesign.
The 1-2-3 Guide to SEO Competitor Analysis
Marketing Insider Group
OCTOBER 17, 2023
Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.
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Get Your Business Listed on Google: The Complete Guide
Marketing Insider Group
MARCH 1, 2021
It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. One of the most important and common aspects of on-page SEO is keyword research. Optimize for Mobile Rankings. Target local keywords (advertising facility near me, advertising facility in New Mexico, etc).
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8 Content Marketing Research Tools You Should Be Using
Marketing Insider Group
OCTOBER 16, 2023
Just input a keyword, and you’ll see popular articles and posts. Here are some of our favorite features and aspects of Semrush: Keyword research. Semrush provides data on keyword volume, competition, keyword difficulty, and more. This helps users identify potential keywords to target in their SEO and PPC campaigns.
Paid Content 258
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7 Key Stats That Point to the Future of Marketing
Marketing Insider Group
JULY 21, 2020
Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years. Personalize mobile messaging. It’s a fact.
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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate
Launch Marketing
SEPTEMBER 13, 2023
Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Enter long-tail keywords.
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SEO for Creatives: Optimizing Visual Content for Search
Stevens & Tate
NOVEMBER 14, 2023
Keyword Research Just like with written content, keyword research is vital for optimizing visual content. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work. Tools like Google’s Keyword Planner can help you discover popular and relevant keywords.
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Mobile-first marketing strategies for modern consumers
SmartBrief - Marketing
FEBRUARY 20, 2024
We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.
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What to Do After a Website Launch to Boost Traffic and Lead Generation
Launch Marketing
OCTOBER 18, 2023
Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Ensure blocks stack on top of each other, images are sized correctly and all text is readable for your mobile visitors. Keywords: Each page of your website should focus on a certain keyword.
Lead Generation 127
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How to Recession-Proof Your Content Marketing
Contently
APRIL 4, 2023
Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Making content more readable (especially on mobile) with shorter paragraphs, more subheadings, table of contents navigation, and elements like bulleted lists, tabs, and accordions.
Top of Funnel 155
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How to Adapt Content to Rank in Voice Search Results
Contently
JANUARY 25, 2023
Use SEO tools like Semrush to identify target keywords with a featured snippet and create content specifically to rank for that snippet, answering burning questions and satisfying search engines alike. Use headings that include your target keyword, listicles, etc. Create mobile-friendly content.
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SEO Terms: A Glossary of Common Search Marketing Phrases
Top Rank Marketing
OCTOBER 30, 2023
Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.
Search Marketing 117
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FAQ drops and other SERP feature landscape changes
Kevin Indig
AUGUST 28, 2023
🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for. It’s one of the web’s largest sites and covers many millions of keywords. Why Wikipedia? 🕵️3/ What else is going on in the SERPs?
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How To Choose the Right Keywords for SEO in 5 Steps
Optinmonster
DECEMBER 20, 2023
Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.
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Powering On-Page SEO and PPC to Boost SaaS Website Traffic
FunnelEnvy
FEBRUARY 5, 2024
At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Mobile-friendliness: Good mobile UX is a ranking signal on most search engines, including Google and Bing.
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Improve Paid Search Results Through Routine, Scheduled Maintenance
Navigate the Channel
DECEMBER 20, 2023
From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. RELATED: Do Keywords Still Matter?
Lead Ranking 65
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How to Outrank your Competitors on Google
Schubert B2B
FEBRUARY 18, 2022
At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. So, they were a main driver in pushing us towards a mobile-first society. Choose your Keywords. Optimize your Pages.
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The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results
BOP Design
OCTOBER 26, 2023
They’ve also embraced mobile-first design, ensuring that the user experience is consistent across all devices. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.
Design 107
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Three Ways to Use Google Trends for SEO in Your Content Marketing
Contently
FEBRUARY 8, 2023
In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?
Marketing AI 173
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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020
Adobe Experience Cloud Blog
JANUARY 9, 2020
First, we saw the switch to mobile-first indexing. Therefore, it wins the number one position on voice search and the featured snippet for desktop and mobile. Tip #2: Become Mobile Friendly + Improve Site Speed. As previously discussed, Google spent the past two years indexing websites to be mobile-first optimized.
What do SEO platforms do and how do they help marketers get found on search engines?
Martech
OCTOBER 22, 2021
Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Keyword research/rank analysis. Other vendors develop and manage a proprietary database of keyword terms. Vendors source this data differently, however.
SEO for Accountants: Boost Your Firm’s Visibility
Go Beyond SEO
FEBRUARY 21, 2024
Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Keyword Research: Start by conducting thorough keyword research to identify the most relevant and high-volume search terms in your industry. Local SEO: As an accountant, targeting local clients is often crucial.
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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate
The Lead Agency
APRIL 2, 2024
That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). Keyword-stuffed titles do not equal quality. Possibly, it’s your only opportunity.
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Personal Injury Attorney SEO Strategies
seo.co
JANUARY 14, 2024
Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against.
SEO 52
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What to Look For in an SEO Analysis of a Website
Top Rank Marketing
JANUARY 17, 2024
Conducting a thorough SEO analysis of a website provides much more than a list of keywords. A few of the most common parameters evaluated during SEO audits include: Technical SEO (such as page speed, mobile friendliness, crawlability, etc.) The next crucial step of keyword analysis is a gap analysis.
Analysis 97
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Best of the Bot: Identifying the latest trends in digital marketing
Martech
OCTOBER 4, 2023
Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. They also need to consider the rise of alternate mobile devices and the growing importance of voice search.
Trends 138
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Pest Control Lead Generation Strategies To Help Your Growth
Go Beyond SEO
APRIL 23, 2024
Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Develop compelling content marketing campaigns to establish your expertise and generate leads.
The Best Ways To Drive Traffic To Your Construction Company’s Website
Navigate the Channel
JUNE 2, 2023
To start, we’re going to assume your website has a robust mobile version. Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista.
Paid Content 65
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PPC for Manufacturers: Use it to Boost Sales & ROI
Go Beyond SEO
MARCH 12, 2024
By bidding on relevant keywords and optimizing ad copy, manufacturers can position themselves in front of potential customers actively searching for their offerings. Keyword Research: A vital step in creating customized PPC strategies is conducting thorough keyword research.
PPC 78
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5 Tips to Optimize Images for SEO
BOP Design
OCTOBER 25, 2022
Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized. Like any other content piece, you should refrain from “stuffing” keywords into alt tags. If you can fit a keyword in your description, great!
Optimization 105
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The 4 Best Mobile Platforms For Your Marketing Strategy
Unbounce
DECEMBER 1, 2021
So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.
Mobile Marketing 139
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7 Steps to Developing an SEO Process in B2B Marketing
Top Rank Marketing
DECEMBER 27, 2023
Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.
Process 105
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Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It
Top Rank Marketing
OCTOBER 25, 2023
Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for? On-page SEO optimization: This process surfaces issues with meta titles, meta descriptions, headers, and keyword usage that might be impacting your site’s performance in search.
SEO 114
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New Marketing in the Age of Local
Navigate the Channel
NOVEMBER 10, 2023
Direct mail, local TV and mobile marketing combined represent over $151 billion in terms of local advertising revenue in the United States. When it comes to generic keywords, small and medium-sized businesses simply do not have a chance to compete. Knowledge of programmatic ad buying is vital for success.
Boosting Local SEO and Small Business Visibility: 6 Tips
Valasys
OCTOBER 2, 2023
Tip 1: Keyword Research and Optimization Conducting Effective Keyword Research Proper keyword exploration is the foundation of successful SEO. Identify applicable keywords that your target audience is likely to use when searching for businesses like yours. Google values content that provides value to users.
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