KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Percentage of network that is associated with target industries/markets (using keyword identification). Spreadsheets and a few key formulas for extracting and matching target keyword and information. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Google Keyword Planner is a great example. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Either create a separate campaign focused on specific keywords and search queries related to the Webinar topic, or temporarily replace (or rotate) your current SEM ads with copy that drives Webinar registration. Take full advantage of marketing automation. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. Using another tool, SimilarWeb , you can see the sources of traffic towards your competitors and if they are using paid search ads (and on which keywords). Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JANUARY 26, 2011

LinkedIn is an ideal platform for developing and maintaining business relationships. Check out these five reasons why LinkedIn should be a permanent part of your lead generation strategies: 1. A LinkedIn Company Page showcases your business brand. Millions of LinkedIn members follow over a million companies.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

The ABM Agency

JANUARY 9, 2023

It allows you to target your existing customers, so that you can show them ads on LinkedIn or other platforms where they’ll be more likely to engage with the content. Contact targeting works across all of Linkedin’s advertising products.

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. It’s not enough for a web crawler to find content that matches your product category keyword —let’s say “network equipment”. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JULY 13, 2018

Top data-driven marketing companies like Google, Facebook, Amazon, Twitter, and LinkedIn are already actively using artificial intelligence (AI), machine learning, big data and predictive analytics to improve their products. Artificial Intelligence and Machine Learning. Which other trends should be added to this list?

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

SalesIntel

JUNE 21, 2021

Companies like Dollar Shave Club, Dropbox, and LinkedIn have benefited from it to gain millions of consumers and dollars. For instance, RevDriver powered by SalesIntel allows the users to find contact and company data from LinkedIn for free. Targeting Competitor Keywords with PPC.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

SalesIntel

JANUARY 26, 2023

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. LinkedIn, for example, has a plethora of information. Strategic data frequently includes technology that clients are attempting to obtain.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. LinkedIn conversation ads to warm up and drive to an ABM landing page, email to further nurture, etc.?) Increase ad spend on top performing keywords.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent. 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Darn it, Google you win again. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

SalesIntel

JANUARY 15, 2024

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. LinkedIn, for example, has a plethora of information. Multiple B2B data solutions make it easier to find and target prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

FEBRUARY 13, 2020

Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. I can pose questions on LinkedIn, and people give pretty honest, real-time answers. There’s no reason not to.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Jackie Walts

SEPTEMBER 27, 2019

Similar percentages are cited by Marketo and Alterra Group. Data sources such as LinkedIn, Discover.org, Zoom Info or Dun & Bradstreet, will be useful in building out your initial list. Their approach involves tracking keywords related to your own company’s firmographics: that is, your industry, products, and competitors.

Demand Generation 54

Demand Generation Account Based Marketing Work Management ABM 54

Adobe Experience Cloud Blog

AUGUST 10, 2016

Facebook, LinkedIn, and Twitter). Links from other websites back to an organization’s website serve as proof-points and indicators to the search engine algorithm that your website offers relevant content around your pool of keywords. There is so much more that marketers can and should explore. Multi-Channel Campaigns.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Valasys

FEBRUARY 21, 2020

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

MKT1

JANUARY 11, 2024

Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. AI use case(s) for marketers: Execute 1:1 personalized campaigns via your current tools (including Hubspot & Marketo). Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SpotMe Blog

SEPTEMBER 15, 2022

How will you then share it on LinkedIn, for example? You can share slides or highlight videos on LinkedIn after your event to spread awareness. Of course, don’t forget to include keywords to help with your blog posts’ SEO ranking. Top marketing tools such as Salesforce, Marketo, and Hubspot do this. Social media.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

NOVEMBER 26, 2013

Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. Monitor social media channels for keywords that matter to you. Set up these social listening applications to listen for important keywords relevant to your business.

Public Relations 48

Public Relations Lead Ranking Lead Scoring Marketing Automation Services 48

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Now it’s your turn: Let me know what you think in the comments below. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 13, 2012

To encourage Marketo employees to become content creators we developed a “ Blogging 101” slide presentation. Linkedin Today . Linkedin Today makes it easy to stay up to date with the most popular news, blogs, and articles relevant to your business. Visualize Your Keywords. Eavesdrop: Be nosy.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

MARCH 1, 2016

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Directive Agency

FEBRUARY 28, 2022

With LinkedIn, professionals update their profiles regularly, try to grow their network, make themselves stand out through various skills or groups they join. Reaching your ideal customer has never been more comfortable using LinkedIn. . No matter what your campaign goal is, aligned targeting is the key to LinkedIn advertising success.

Linkedin 98

Linkedin Advertising Agencies Advertisements Advertising 98

Adobe Experience Cloud Blog

OCTOBER 8, 2015

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on.

Ads 48

Ads CTR Budget Programs Click Rate 48

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] In that case, walk away.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hinge Marketing

DECEMBER 4, 2014

Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. Are your blog posts optimized for the critical keywords and phrases? On Pinterest?

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

LeadSloth

JUNE 23, 2009

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. Not convinced? Congratulations!

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Adobe Experience Cloud Blog

DECEMBER 16, 2016

In fact, 72% of students develop their shortlist prior to contacting a school and only three schools make a prospect’s shortlist, according to LinkedIn. A defining message, keyword, or visual could be the link between binding your brand with your audience. Think: What content should you deliver to your audience?

Budget Programs 48

Budget Programs Education Brand Identity Branding 48