B2B Digital Marketer

JANUARY 4, 2024

Building Bonds Over Cold Calls Introduction In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. Rich with anecdotes, Chris highlights the significant role of personal interaction in cold calling, not just for sales but also as a tool for gathering vital market intelligence.

Cold Calling 52

Cold Calling Trust Marketing B2B Sales Interactive Marketing 52

PathFactory

FEBRUARY 10, 2023

If you’re a B2B company, you know the importance (and difficulties) of generating pipeline. The modern B2B buyer has changed, and they want more personalization ( and less emails ) in their marketing outreach. The key here is that you’re just asking for an introduction, not a recommendation. Create quality content.

High Quality Lead 52

High Quality Lead Efficiency Top of Funnel CMS Development 52

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Always start with the CUSTOMER! I was hooked. I don’t disagree with Yamini.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

SendX

AUGUST 13, 2020

Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. Managing work remotely has its hurdles, but remote work is not without its perks.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Hard cutover or gradual migration? This colleague is a super smart leader with deep demand gen experience.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. How do we prioritize them?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Here’s what I learned.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Metadata

MAY 13, 2021

Like the rest of the marketing world, we had to make significant budget cuts when the pandemic hit last year. After a quick introduction, each message usually offers a demo, webinar or case study with call-to-action buttons (“Yes I’m interested”, “Tell me more”) that link to your landing pages. Total closed won revenue: $1.3M

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Increasingly, companies are seeking ways to stand out from the crowd, and event marketing is an excellent starting point. 01:13 – Introduction.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Only B2B

APRIL 8, 2020

If it were a perfect world, inbound leads would have been enough to meet your requirements and fill your sales pipeline. The organizations that have a good flow of inbound leads still require to supplement these leads with the activities for meeting the quota. To be honest, we understand their dilemma. Cold Calling.

Cold Calling 118

Cold Calling Sales Qualified Leads Sales Leads Marketing Qualified Leads 118

Engagio

JANUARY 27, 2020

One of the biggest struggles B2B brands face is landing big, game-changing deals. In the past couple of years, a new marketing tactic has emerged as a solution to this major problem – Account-Based Marketing (ABM). But how does this tie in with inbound marketing – aren’t they completely different beasts?

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

B2B Digital Marketer

AUGUST 4, 2022

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. 1:20 – Introduction.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

Belkins

JULY 21, 2020

Previously, we’ve put together some of our thoughts on inbound and outbound marketing. However, both of them are just fractions of their respective methodologies – inbound and outbound sales. Comparing Inbound and Outbound Sales. Inbound and outbound are polar opposites, with individual strategies and KPIs.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Valasys

FEBRUARY 16, 2023

Table of Content Introduction What is Account-Based Marketing? ABM & Inbound Marketing Key Components Benefits ABM Tactics LinkedIn Account-Based Marketing Introduction: Imagine a world where you can streamline your sales process and start selling directly to your ideal customers immediately.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

B2B Digital Marketer

AUGUST 26, 2021

Marketers, as well as business owners, all strive to achieve results. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry. 02:04 – Introduction. 02:04 – Introduction.

Ethics 52

Ethics SEO Practices Effectiveness 52

NuSpark Consulting

NOVEMBER 29, 2013

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists. .

Video Marketing 100

Video Marketing Features Adwords Social Media 100

B2B Digital Marketer

SEPTEMBER 30, 2021

How do you tap into this new market and create opportunities for your business? Mark is a Digital Marketing Manager who works with B2B and B2C brands helping them make sense, and succeed, in the ever-changing Digital Marketing environment. 01:33 – Introduction. Podcast Timestamps/Outline. Memorable Quotes.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals. The goals should be specific and measurable.

Marketing Agencies 2 77

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 77

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Consumer journeys have changed, and B2B seller interactions have largely moved to remote or digital. It’s engaging, emotive and mega-easy to consume.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Belkins

OCTOBER 22, 2020

Can you sell via your inbound sales materials? Truth to be told, it makes no sense to view outbound separately from inbound and vice versa. Since we spoke about outbound sales a lot, it makes sense to elaborate on the inbound channel and how you can maximize its efficiency. Audit your existing inbound sales process.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Webbiquity

JUNE 6, 2012

MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. No speeches, no (terribly) controversial positions, no fundraising (thankfully), just your chance to acknowledge your favorite marketing blogs. Best Email Marketing Blog nominees. Best Inbound Blog nominees.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. It’s a good time to be an SEO agency.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

NuSpark Consulting

NOVEMBER 6, 2011

This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes inbound marketing and demand generation efforts.

Lead Nurturing 100

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

OutboundView

JUNE 25, 2019

The term Outbound, as it relates to marketing, most commonly refers to reaching out in some way to engage a prospect about your products and services. Inbound marketing is essentially the opposite of outbound marketing, and refers to letting the customers come to you when they need you, most commonly through your website or social media.

Cold Calling 34

Cold Calling Press Inbound Marketing Outreach 34

Valasys

JANUARY 19, 2021

Introduction. Out of all marketing channels, demand for account-based marketing (ABM) has increased significantly in recent years. Referring to the statistics, 66% of marketers have implemented Account-Based marketing i.e. ABM strategy in the year 2021 as per a report published by Spiceworks. Defining ROI.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Marketing Budget Creation 52

DealSignal

FEBRUARY 18, 2024

Understanding this distinction is pivotal for refining your sales and marketing strategies to focus on the most promising opportunities. But, note the key word here: likely customers. When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

PureB2B

MAY 30, 2022

No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. The first is that email marketing is the default form of permission marketing. Why email marketing? That’s rather hard to picture.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

6sense

NOVEMBER 9, 2021

An hour wasn’t enough to adequately address all variables and questions around marketing/sales/SDR alignment. Here are a few highlights: BDRs are NOT sales support and neither is marketing. Here are a few highlights: BDRs are NOT sales support and neither is marketing. Go figure?! David Gray ). David Gray ). Aaron Dun ).

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Marketing Analytics Summit 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65