KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Some companies use revenue as a jumping-off point to build their marketing plans.

Internet Marketing 99

Internet Marketing Planning Marketing Plans Paid Search Agency 99

Stevens & Tate

DECEMBER 12, 2019

This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it. Even if your internet marketing strategy was successful this year, there are always ways you can improve.

Internet Marketing 81

Internet Marketing Marketing Strategy Marketing & Strategy Social Media 81

Biznology

NOVEMBER 15, 2017

The post 3 steps to lead online marketing in tomorrow’s digital Earth appeared first on Biznology. His new Expandiverse Technology helps build a digital Earth and has over 650 patent citations. His previous patents were licensed by over 550 companies. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Online Marketing 152

Online Marketing Planning Leads Lead 152

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

NOVEMBER 30, 2012

Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. The Internet is not like a farm or crops.

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Outbrain

NOVEMBER 16, 2022

At the same time, Google claims that their ad network reaches 90% of people on the internet, and it’s hard to argue with that. For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. The post 5 Paid Traffic Sources Every Online Marketer Should Be Testing appeared first on English (US).

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Biznology

MARCH 9, 2016

With the exception of ones like my example above, today most internet marketers are not taught the nuances of scarcity because they are not helped to understand marketing concepts before tech and automation concepts. Most marketers today respond to demand by lowering prices to increase online sales volume.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Biznology

JUNE 11, 2015

Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Hubspot

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " 32) Creativity.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

SEPTEMBER 1, 2016

East Asian markets lead the world in number of new Internet users, with South Asia coming in second. More traffic, engagement and conversions await companies and marketers willing to learn the cultural nuances of global markets. The global social media penetration rate is nearly one-third, or more than 2.2 Wrapping Up.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Biznology

DECEMBER 22, 2015

The post 3 predictions for online marketing in 2016 appeared first on Biznology. 1) Adaptive Websites. Pop them into the comments or let me know on Facebook or Twitter. Good luck and go git ’em, tiger! Like this post? Sign up for our emails here.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Biznology

OCTOBER 1, 2010

It was cool to see but just another indicator as to just how ridiculously under-served this market is in all areas of online marketing in particular. In the Internet marketing industry, we tend to push everything that is online as being right for everyone all the time. I think they are on to something here.

Internet Marketing 80

Internet Marketing Work Management Paid Search Agency Marketing Management 80

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Marketing Charts ). 3 Video Marketing Statistics. Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

EMagine B2B Blog

OCTOBER 29, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program.

Online Marketing 40

Online Marketing B2B Marketing B2B Public Relations 40

Navigate the Channel

NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. The Age of Local advertising prioritizes local relevance.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed. First, search engine optimization techniques have drastically changed in the last three to four years.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Animated videos are one of the real joys of the Internet age.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Biznology

JULY 25, 2012

The original purpose of links was to help Internet users browse the web and easily find related information that existed in another location. If there is a much larger percentage of “dofollow” links, it’s obvious that you have the wrong link building priorities.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Biznology

FEBRUARY 9, 2011

One of the great things about online marketing is that there are so many paths to success. The basics of online marketing are, actually, pretty basic. Some businesses succeed with search. Some rock the social sphere. And some achieve dizzying results with display. Where do you begin? Well, I have some good news.

Online Marketing 80

Online Marketing Display Marketing Search Marketing 80

Biznology

JANUARY 12, 2012

What are the 5 steps to online marketing success in 2012? Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? I happen to have one right here. Get your team in order. Help your team understand your objectives. Assess risks. Focus on your core initiatives.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

OCTOBER 25, 2012

If you think online marketers like analysis, you’ve never met a baseball fan. But as my Biznology colleague Frank Reed pointed out recently , you’re better off making the most of what you do well and surrounding yourself with people both willing and able to cover for your weaknesses. The right measures.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

KoMarketing Associates

DECEMBER 14, 2017

As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27 Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! percent in 2015. Let us know! .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Martech

APRIL 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff.

Amazon 99

Amazon Internet Marketing Cost Tips 99

Webbiquity

JANUARY 11, 2022

With fewer customers compared to B2C businesses, B2B companies naturally have less information on how customers move from awareness to conversion — meaning fewer insights and generalizations from site analytics to apply to your Internet marketing and design strategies. The journey also tends to be much longer for B2B customers.

Design 269

Design Paid Search Agency Companies B2B 269

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

SEPTEMBER 27, 2012

If you’re like most businesses, mobile is probably growing significantly faster than other online marketing channels. Here are a couple of tips to keep in mind: Look for big movers (up or down) in your budgeting. It’s probably a good idea to provide a little extra in the budget for future growth.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Webbiquity

DECEMBER 18, 2018

One company that has built its whole business model around entering new markets is Rocket Internet. The company’s business strategy is to imitate new e-commerce stores, and apps coming out of Silicon Valley, and then take them to market in different areas of the globe. There’s a great article about Rocket Internet on The Hustle.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120