Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic. What is intent data?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Anyword

AUGUST 5, 2020

Talking Intent. Namely, user intent. Your intent is to engage with your social network and consume content. And while this approach is a great way to target intent, it can also be expensive and limit scale. Content That Drives Intent. Content; meet intent. Let’s dive in. Creative Juice.

eCommerce 52

eCommerce Intent ROAS Content 52

Anyword

AUGUST 6, 2020

Talking Intent. Namely, user intent. Your intent is to engage with your social network and consume content. And while this approach is a great way to target intent, it can also be expensive and limit scale. Content That Drives Intent. Content; meet intent. Let’s dive in. Creative Juice.

eCommerce 52

eCommerce Intent ROAS Content 52

Oktopost

APRIL 28, 2024

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. OptinMonster.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. The list is ordered by name of network. name of the network creator, where known are shown in brackets. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Zoominfo

FEBRUARY 27, 2021

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. As the top professional-based social networking platform, it’s a no-brainer that LinkedIn would create a sales intelligence solution to take those connections to the next level. LinkedIn Sales Navigator. Leadfeeder.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok).

Social Media 105

Social Media Allocation Media Marketing & Strategy 105

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.”

Social Media 360

Social Media Advertising Channels Media Business 360

Biznology

APRIL 9, 2018

Diving deeper with intent modeling. But customer intent modeling (CIM) is a deeper level of keyword research, delivering even more valuable digital insight. Listening also enables customers to reach out to customer service via social networks and this could be a real differentiator.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? When it comes to B2B versus B2C marketing, the number one difference is audience intent.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Hubspot

MAY 16, 2017

What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. But intent-based marketing is not just about serving the right ad or message to trigger a purchase.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Zoominfo

JUNE 13, 2018

15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

MARCH 17, 2021

A reliable SEO checklist also helps optimize your content to make it more search-engine friendly and help it match user intent. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. I-Want-to-Go Moments: These moments occur when people are looking for local businesses, often with the intent to visit. Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

DECEMBER 22, 2022

A network-specific strategy is excellent for determining how you’re performing on each network. We were able to make intentional content shifts in real-time that will have a lasting impact on how we structure our content and prioritize networks in the future. Olivia Jepson Senior Social Media Strategist.

Marketing & Strategy 101

Marketing & Strategy Social Media Network Marketing Intent 101

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. But this doesn’t mean you should neglect other social media platforms. The key takeaway here is to be where your audience is.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Exo B2B

JUNE 26, 2023

Remember my post on intent marketing? The best thing to do is to read what’s being said about similar products on the Web and social networks. 8- Go further on social networks If you decide to share content on social networks, avoid sharing the same news as everyone else. But where to start?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Martech

MARCH 14, 2022

Social commerce is going to be a big deal. Social media advertising is well established, so why not create a compelling path to purchase within the same channel? Facebook, Instagram, and other social networks have rolled out similar shops. Why we care.

Purchase 94

Purchase Twitter Features Curation 94

The Point

NOVEMBER 27, 2018

Why aren’t more B2B companies making the same investment in organic social media? . (DK) DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

MAY 9, 2024

Brands who are intentional when collaborating with influencers will resonate with diverse audiences. Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. Each sector has its strengths and challenges.

Trends 92

Trends Advertising Agencies Paid Search Agency Top of Funnel 92

PureB2B

MAY 19, 2022

Unlike social networking sites like Facebook and Instagram, LinkedIn is built for users who want to expand their professional network and form valuable business connections. As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Sharpspring

MAY 25, 2022

Social Commerce. For years, online retailers have leveraged social media to drive leads to their e-commerce websites. In 2022, almost all the major social networks now allow brands to host their shops directly on the platform. What innovations are emerging this year? Let’s take a look. trillion by 2025.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Top Rank Marketing

FEBRUARY 19, 2024

LinkedIn is a bit of a different beast in the social network universe,” according to Hootsuite , “because the LinkedIn algorithm is specifically designed to prevent content from going viral.” Both are intent on prioritizing content that is relevant, high-quality, and shaped by human creativity and expertise.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Sharpspring

AUGUST 24, 2022

Understanding search intent and competition. By now you should have a solid list of potential content ideas but before you start writing it’s worth spending a bit of time looking at the intent behind each topic as well as the competition. Search intent.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

markempa

JUNE 13, 2017

They network. And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. They practice social selling. A well-crafted, researched, intentional lead generation strategy can’t come from sales. They get referrals.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Marketing AI 126

Marketing AI Lead Ranking Paid Search Agency Marketing Management 126

Customer Experience Matrix

DECEMBER 13, 2020

Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Brightedge

APRIL 27, 2022

Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content. Define Keyword Intent. It’s difficult to understate the importance of keyword intent. Related reading: What Is Keyword Search Intent.

SEO 64

SEO Effectiveness Allocation Keywords 64

Engagio

MAY 3, 2021

Intent (Demandbase) : Uncovers the topics that companies are actively consuming across the web. Contacts (InsideView) : Tells you about the people who work at the accounts, consisting of information such as name, function, job level, title, contact information (including phone), location, and social networks.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

SalesIntel

FEBRUARY 19, 2024

Intent data, in particular, holds immense potential in driving more sales. Armed with this intent data, a B2B seller can tailor their messaging to highlight the specific benefits of their supply chain software, thereby capturing the prospect’s interest more effectively. About 73% of prospects engage with a vendor on social media.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Exo B2B

MARCH 19, 2024

Google’s generative search will be better able to understand user intent. As mentioned above, you can expect to see a drop in your organic visits; EMS favors zero clicks (when a user performs a search and obtains the information sought without directly visiting the site(s) concerned). This phenomenon, far from being new, is set to grow.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52