Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

AUGUST 18, 2010

In my last post, I gave an overview of this series about creating content with intent. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. So, for this post, my intent is to talk about content that educates. Image via Wikipedia.

Education 80

Education Intent Content Wikipedia 80

Biznology

AUGUST 16, 2010

What I will be concentrating on over the next few posts has to do with the intent of your content. you can control the intent of your communication. Once the intent is known, then the message and placement will follow more easily. I have identified six areas to look into to help define the intent of one's content.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

AUGUST 30, 2010

This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Real businesses use restraint - Flooding the market with anything is never a very good idea. Real businesses have intent - Your content should have real and obvious intent to create value for your readers.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Biznology

JANUARY 11, 2018

If third time’s the charm, why not a fourth piece related to email marketing?! As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. You can check out the last few here.).

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Lots of reasons exist for why marketers don’t pay more attention to site search. So don’t do that.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

MARCH 13, 2018

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! And no, magicians don’t count!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

DECEMBER 13, 2017

One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. I’m glad you asked!

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

AUGUST 26, 2010

So, if you have a brand that needs refurbishing, the Internet is the perfect place to create content with intent. Tags: Internet Marketing internetmarketing socialmediamarketing. If you need a brand makeover don't delay. It's never to late to start over!

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. Diving deeper with intent modeling.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. B2B marketing communications become more human. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. But my favorite benefit for B2B marketers?

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. They make it sound so easy.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

JULY 25, 2017

The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. The Open Graph Object Debugger is to help you understand the information attached to that object. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

APRIL 18, 2022

Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Does it have a positive company culture? Click to Tweet). What to do about it. Why it matters.

Best Practices 104

Best Practices Fulfillment Intent Marketing & Strategy 104

Biznology

MAY 16, 2019

In fact, the Demandware survey data indicates that it’s the top goal of marketers. One way that marketers can help to progress beyond that first page towards some goal is through content recommendation. As Google has taught us, understanding intent can lead to highly relevant search results. So how do you get to ROI?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

OCTOBER 3, 2017

The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. Like this post? Sign up for our emails here.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Intentional Deletion. Remember that college hair-do you were so proud of? Or your high school fashion sense? Content Audit Decisions: Revamp or Remove.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

AUGUST 22, 2010

These are two desired results that are rare in the world of business to business marketing, let alone marketing as a whole. Is your company so "old school" and boring that they wouldn't consider this kind of approach to marketing even remotely plausible? That's success in any marketer's book. Are you dull right now?

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

AUGUST 25, 2016

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

MARCH 6, 2017

Do they match the user’s intent? You’re already getting people to that page that have a specific intent. However, if you’re not, this should tell you something. You’re visible in search, but people aren’t clicking. Ask yourself if you have the appropriate keyword targets. It’s one of the most valuable pieces of SEO data you can have.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock.

Lead Ranking 165

Lead Ranking Lead Scoring Branding Brand Identity 165

Biznology

MARCH 31, 2022

Hundreds of companies were outed for their performative marketing and lack of pay equity. When a company has laid the foundation for a truly winning culture, their messaging isn’t performative, it’s a reflection of the lived reality of the employees based on the strategic intentions of its leaders.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Remember, data is an increasingly valuable commodity in today’s business and marketing landscape. I suspect the same is true for you too. So, let’s dive in.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

MAY 5, 2021

So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation. B2B marketers with prospecting lists. Dun & Bradstreet, the granddaddy of business data (since 1841) claims over 80 million “marketable records” in its gigantic WorldBase product.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

FEBRUARY 18, 2020

14:21 What do B2B marketers need to tackle data? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). 0:00 Intro.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Drone video.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. That podcast was an assignment for the students in my social media marketing course.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. More power and influence for marketing.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

NOVEMBER 13, 2019

If that content is a breezy introduction meant to ease folks into your article, your article’s intent may be lost. If that changes the intent of your description, you could lose the searcher’s interest. (Be Keep that in mind as you integrate social media into your digital marketing. Be sure to count spaces as characters.).

SEO 106

SEO Keywords Validation Intent 106

Biznology

FEBRUARY 7, 2014

In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. Just because this is the digital age does not mean that the marketing basics do not apply.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

FEBRUARY 5, 2018

The smartest paradigm: the “visible hand of the market”. The market value of each gap is estimated, and used to rank each investment opportunity. The purple turns these into products and services that are marketed using an active knowledge marketing channel that is embedded inside of tasks and steps as users do them.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

SEPTEMBER 23, 2015

I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Top of Funnel Branding 80

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Whether you are in sales or marketing, you must stand out against competitors. Personal branding is like online hygiene: it’s no longer optional.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

DECEMBER 15, 2016

What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Semantic search engines use natural language processing and machine-learning to find the content most relevant to a searcher’s intent. Like this post?

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80