Marketing Insider Group

AUGUST 11, 2023

From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Martech

JANUARY 3, 2024

By integrating social within the overall strategy, brands can leverage the unique strengths and audiences of these diverse platforms, ensuring a cohesive and effective marketing presence demonstrated through memorable creative content and experiences that resonate with a broad range of consumers,” said Lawrence. “By of all U.S.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Anyword

APRIL 10, 2024

This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. This allows you to effortlessly integrate the most impactful messaging into your copy.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Integrate your martech apps. Integrating data from different applications helps marketers to get to know their customers better.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

JUNE 21, 2022

Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Become a Brand Influencer on TikTok, Instagram, or YouTube. Integrate Social Proof into Social Marketing Campaigns. One way to do this is by doubling down on social media marketing.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. How Has Oktopost Integrated This API Update?

Features 62

Features API Social Media Analytics 62

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The integration was developed with access to the alpha version of Meta’s augmented reality publishing API.

Facebook 134

Facebook Paid Search Agency Ads API 134

Webbiquity

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. I have seen some success on Instagram for a number of clients in the event marketing space.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

APRIL 16, 2024

You send emails with offers, show ads on Facebook and Instagram, etc. You can then target them with the right ad the next time they’re scrolling through Instagram. For example, we recently announced integrations with Snowflake , Amazon SageMaker , Microsoft Azure and others on the AppExchange.

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? They've rolled out some pretty cool features for Instagram. First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Isn't that handy?

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Yes (up to 30) Yes (up to 50) Yes (up to 50) Pricing (150K visits / 75K visitors / 300K pageviews) $140 $129 $49 $44 Export to Excel Yes Yes Yes GSC Integration Yes(?) They are designed for different purposes, as noted.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy.

Features 62

Features API Buzz Social Media 62

SocialPilot

APRIL 26, 2024

At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube. Create a Post and Upload Media Now, you can create your post and upload the media either with SocialPilot Canva Integration or a device. This will open your post-creation window with all the scheduling options.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

illumin

DECEMBER 6, 2023

Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. What Instagram has that TikTok lacks, is advertiser loyalty.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Meta is expanding access to its Magento and Salesforce Commerce Cloud integrations for more advertisers to utilize Shops ads. Advantage+ creative optimizations. in conversions. in conversions.

Ads 82

Ads Mobile Advertising Marketing Management Tagging 82

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed. Source: Soludos.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Advertising Agencies 106

Advertising Agencies Peer-to-peer API User-Generated Content 106

Sprout Social

OCTOBER 19, 2020

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021.

API 132

API Guidelines PR Work Management 132

Martech

MARCH 7, 2024

Integral Ad Science expanded its Made for Advertising AI-driven solution. Functions include Creator Discovery to find suitable creators, Photo Captions for Instagram simplifies social post captioning and Content Coach enhances the quality of user-generated content with AI-driven guidance and gamification for the Influenster community.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Martech

JULY 12, 2023

Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. Meta has described Threads as “Instagram’s text-based conversation app”. Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

NOVEMBER 2, 2021

The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions. Earlier this year, Sprout released Messenger API support for Instagram, adding to its existing and robust integrations with the Facebook family of apps.

Paid Search Agency 105

Paid Search Agency Business API Social Media 105

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. How Has Oktopost Integrated This API Update?

Features 48

Features API Social Media Analytics 48

Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form? Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. How do I choose the right social media platform for my blog?

Social Media 65

Social Media Media Blogger Demographics 65

SocialPilot

FEBRUARY 6, 2024

This proves how much social media advertising has become integral to influencer marketing. of marketers are more likely to use Instagram for influencer marketing Are you wondering which platform is the best for influencer marketing campaigns? Instagram comfortably tops the influencer marketing platforms used by top and budding brands.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

NOVEMBER 25, 2020

Instagram advertising strategy. Instagram uses the Facebook Ad Manager as well–so it’s a good second step into ads on social media. However, there are plenty of nuances for Instagram advertising, so bookmark this guide to get your started. Instagram advertising: 6 steps to successful ad campaigns. Instagram Story ads.

Social Media 142

Social Media Resources Advertisements Advertising 142

Stevens & Tate

MARCH 7, 2024

The obvious platform that can help you achieve these goals is Instagram. Integrated Campaigns : Designing campaigns that effectively bridge digital and social media channels can leverage the inherent strengths of each platform, ensuring a cohesive and impactful marketing effort.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Personalization Media Work Management 125

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Ideally, integrate your customer service team directly into your social listening inboxes. . Use Integrated Social Tools To Respond To and Organize Responses.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Analytics 4 can now be integrated with Salesforce Marketing Cloud Audience syncing between Salesforce Marketing Cloud and websites using Google Analytics 4 has rolled out, allowing more streamlined functionality between the two using Salesforce Marketing Cloud’s Journey Builder, and Search Engine Land recently took a look. (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. Threads is designed to be a space for sharing text updates and joining public conversations.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

TrustRadius Marketing

MARCH 2, 2022

Instagram is notoriously restrictive about third-party integrations, but Hootsuite provides a clever workaround. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Later allows you to preview posts in your existing Instagram grid.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Buffer

AUGUST 17, 2021

Before I dive into how the integration works, I’d love to share a little bit more about why we love Canva and why it made sense for us to add this integration. With this integration, you’ll no longer have to download images from Canva and then upload them to Buffer.

Design 124

Design Content Social Media Custom Publishing 124