6sense

JANUARY 14, 2022

We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. And acquiring Slintel , a leading data and insights platform for sellers. Customer Testimonials from Gartner Peer Insights. Releasing native integrations with G2 and TrustRadius.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies. Scroll down for links to each deck presented at Summit. Felicity Blance, Content Strategist, Contently.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

ClearVoice

AUGUST 3, 2021

Most importantly, journalistic groups and organizations promote strong ethical standards with writing and reporting, as well as hold newsrooms accountable to ensure that there is equality and that they are diverse and inclusive. The Benefits of Getting Involved in Professional Journalism Groups and Organizations. Poynter Institute.

Organization 104

Organization Press Ethics Thought Leadership 104

Contently

SEPTEMBER 14, 2016

So the company changed from having a marketing team to having a newsroom. The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. In just one week, the newsroom created 18 pieces of content in the wake of the Brexit vote.

Press 60

Press Custom Publishing Creativity Opinions 60

6sense

DECEMBER 9, 2021

These tools can help marketers leverage insights to create audience targeting campaigns based on engagement, show relevant messages, and nurture audiences toward their desired outcomes. He has spearheaded the newsroom’s editorial operations since 2018 and compiled the daily newsletter since 2016. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Envy

JANUARY 16, 2020

Runa is a former developer at the TOR project and currently runs the New York Times’ Information Security newsroom. Follow his insightful views on Twitter , Ted.com , and MikkoHypponen. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Runa Sandvik. Paul Asadoorian.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Walker Sands

OCTOBER 19, 2022

Continuing our media insights blog series , I caught up with Melissa Daniels from Modern Retail to discuss some best practices for PR professionals, from pitch style and subject lines to embargos and exclusives. My career has touched a lot of mediums and a lot of locations as well — not just digital newsrooms, but physical newsrooms.

Media 52

Media PR Work Management Press 52

Content Standard

APRIL 4, 2018

Strategists will help identify opportunities, in the form of content, angle, mediums, partnerships, and data-driven insights, to get the most from your content and ensure your brand’s story is hitting home. The Process. With analytics tools helping clarify your success as a storyteller, the ROI for these efforts should be easy to see.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Marketing Insider Group

DECEMBER 5, 2014

This is a piece of “content” generated by a “newsroom,” after all. So, maybe there are more serious or funny or pithy or insightful paragraphs on content marketing out there. But this one really caught my attention for the deep insight, the concise words and the brilliant introspection on the state of our industry.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Content Marketing Best Practices 100

Marketing Insider Group

NOVEMBER 7, 2013

We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. Create a brand newsroom, content team, publishing group. ” I think it’s easy to blame it on our bosses or the non-marketers who “don’t get it.”

Act-On 100

Act-On Custom Publishing Storytelling B2B Sales 100

Parse.ly

AUGUST 25, 2022

They are gatekeepers who serve as a dedicated data-producing function for larger teams of end-users, like a newsroom. How they use Google Analytics: I’m the only person using Google Analytics in our newsroom, but I do use it multiple times a day. They use Google Analytics for deep analysis. customer #3: Large national news group.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Envy

JANUARY 16, 2020

Runa is a former developer at the TOR project and currently runs the New York Times’ Information Security newsroom. Follow his insightful views on Twitter , Ted.com , and MikkoHypponen. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Runa Sandvik. Paul Asadoorian.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Anyword

JANUARY 31, 2019

Facebook Newsroom. Keywee’s platform unlocks audience insights using AI and data science, and infuses them into every step of the storytelling process: from topic selection, to story creation, to distribution and optimization. Publisher’s Weekly. Social Media Examiner. What’s New In Publishing. Adespresso. Iconosquare.com.

Storytelling 44

Storytelling Emarketing Aggregators Newsletter 44

RebelMouse

APRIL 8, 2024

Collaboration: In a digital newsroom, editors and writers must communicate effectively. Data Analysis: To guarantee meeting your business goals, a news CMS should provide analytics such as user behavior, social media insights, conversion tracking, A/B testing, and first-party data reports to ensure that your efforts are on the right track.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Newsroom or blog: Stay updated with recent developments or announcements that might impact their business requirements.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Parse.ly

OCTOBER 21, 2022

At WordPress VIP and Parse.ly, our mission is to make the loop between content creation and content insights as tight as possible—so you can move faster and smarter. The plugin is under active development, releasing new features like the Content Helper that plug insights directly into the WordPress Admin. Using the Parse.ly

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

ClearVoice

FEBRUARY 8, 2021

Being “soft,” whether in the newsroom or even in the cubicle farm of a large corporate marketing department, just didn’t cut it when charged with cranking out content. Consider taking an emotional intelligence quiz for more insight. How it helps. Look at your work environment. Do a self-evaluation.

CMS Development 71

CMS Development Work Management Content Marketing Management 71

Anyword

JANUARY 8, 2020

Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. Take the fact-checking newsroom site Snopes for example. We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Contently

OCTOBER 21, 2019

If your managing editor is hyper-organized and great at breaking data into actionable, creative insights, but he’s too anxious in front of crowds to lead an in-person event, that’s fine! When I was a reporter in a newsroom, I knew it was going to be a good week when my editor said, “Hey, that story last week was great.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Buzz Marketing for Technology

JUNE 27, 2008

Newsroom. << << Newsroom Home. MIT Sloan > Newsroom > Articles > Understanding productivity in the Information Age. Academic Programs. Faculty & Research. Executive Education. Corporate Connection. About MIT Sloan. Press Releases. Press Clippings. Expertise Guide. Publications. MIT Sloan Spotlight.

Product 100

Product Peer-to-peer RSS Press 100

Contently

JUNE 23, 2016

Since March , Facebook had been planning on paying creators, but the exact numbers released by The Journal give greater insight into the scope of the operation. Newsrooms lose out to celebs on Facebook Live [link] #journalism @coryweinberg. Gqaujftimp pic.twitter.com/s2rxGuqi7F. — Steven Perlberg (@perlberg) June 22, 2016.

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Parse.ly

FEBRUARY 14, 2019

Real-time data pairs well with the fast changing nature of newsrooms that need to make decisions on the fly. In the same way, looking at what’s happening right now doesn’t give you any deeper insight or information on if what you’re doing is actually having a bigger impact. It gets teams excited about the day-to-day interaction.

Paid Search Agency 53

Paid Search Agency Companies Marketing & Strategy Analysis 53

Walker Sands

MAY 5, 2021

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships. Thank you, Sarah, for taking the time to speak with me and for sharing these fantastic insights.

Broadcasting 52

Broadcasting PR Media Public Relations 52

ClearVoice

FEBRUARY 14, 2019

In old newsrooms, before Google, there used to be a department staffed with researchers (who we might now call “content miners”) who helped reporters learn the most about anything they needed to know before they left the newsroom to go out and interview people.

Education 71

Education Case Studies Tips Trust Marketing 71

Biznology

NOVEMBER 12, 2013

Unison is getting each and every one of their team to write for their blog, Insights. And, maybe your company is not set up to have it’s own little newsroom and newspaper. In a perfect world, I would do what Unison Agency is doing. But it’s not for everyone. It’s admin time, not billed to clients.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Content Standard

JUNE 24, 2016

The panelists agreed that the nature of the traditional newsroom led to a fast-paced mentality that pushed journalists to get their stories out first—meaning you could only spend so much time writing and editing a piece before you had to finish up and move on to the next thing.

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Convince & Convert

MAY 10, 2013

via Facebook Newsroom. But with social, “we can interact with real time our customers and understand how they feel and what they’re doing, and then use that for business insights.” After all, their mobile app is not particularly earth-shattering at the moment. What do you like least about social?

Social Media 141

Social Media Activities Media Skype 141

Contently

JANUARY 6, 2017

Brand newsrooms struggle to justify full-time hires until they show results, which leaves a lot of content marketers stuck in a no-win situation. And our proprietary analytics serves up cards that deliver actionable insights on metrics like traffic, engagement, and conversions. It’s hard to explain and harder to measure.

Work Management 79

Work Management Marketing Management Budget Programs Software 79

Parse.ly

AUGUST 22, 2019

Organizations of all shapes and sizes have loads of data, but there’s so much going on that they’re not always able to derive actionable insights from it. and CrowdTangle offer these insights across all channels. That’s where we come in: two of the most popular platforms for content strategists and writers everywhere work in tandem.

Practices 40

Practices Tools Best Practices Social Media 40

Content Standard

APRIL 28, 2017

They borrow the best tactics of the newsroom and the publishing house. I’ve fallen in love with any number of blogs for their entertaining voices, their beautiful photographs, or their insightful commentary. Don’t misunderstand me: I continue to believe that blogging is an amazing medium.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Leadspace

JANUARY 15, 2018

This has happened to me more times than I could possible count, both as a marketer and in the newsroom. No one has come to that site to buy your product; they want to read something interesting that will get them thinking: advice, tips, insights, thought leadership, etc. Before you send it over, check out our blogging rules.”

Tips 70

Tips Work Management Custom Publishing B2B Thought Leadership 70

Content Standard

JUNE 4, 2015

If we’ve missed any notable updates, please leave them in the comments section below, and we’ll update the piece with your insight. We’ll add more to this list as the industry progresses. David Carey, president of Hearst, recently told Digiday that Hearst is a content company operating with a platform mentality. Condé Nast.

Product 40

Product Media Work Management Custom Publishing 40

Contently

NOVEMBER 16, 2016

What great branded content can do is to provide insight and entertainment. We all aim to deliver cool content to our readers that is on par with the storytelling experiences offered by our newsroom. I think the craze in Europe is still to take off, which would respectively affect the audiences.

Advertisements 60

Advertisements Advertising Marketing AI Storytelling 60

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. March Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Parse.ly

NOVEMBER 4, 2020

It’s your job to help them answer them, even if you don’t have a big newsroom to lean on. Looking back just a few years, the majority of people working with content didn’t have much insight at all into what impact their efforts were making. At Parse.ly Data making things easier.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Walker Sands

MARCH 18, 2020

For example, one of our clients in the HR technology space has shared thoughtful content and insights around how job candidates can make the most of virtual interviewing while a large percentage of the workforce works from home. There’s no reason for your newsroom to go dark, but pick and choose your places carefully.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52