Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Big Data Insights With metrics now influencing most marketing decisions, big data is more critical than ever.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Zoominfo

FEBRUARY 27, 2021

However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include?

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Conversation Intelligence takes this enablement to a new level.

Zoominfo 264

Zoominfo Forecasting B2B Sales Intent Data 264

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Tony Zambito

FEBRUARY 4, 2022

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. This lack of certainty is putting a premium on buyer insights that provide a deep understanding of buyer goals and how to fulfill them. The pandemic has caused much of businesses to rethink many existing concepts. Towards analytics.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. The sales process and toolset has been impacted more heavily than almost any other business unit. Ultimately, you want to augment your human intelligence resources, not replace them.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Enterprise Management 120

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 120

HG Data

APRIL 4, 2024

–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®. April 4, 2024 09:30 AM Eastern Daylight Time SANTA BARBARA, Calif.–(BUSINESS

Marketing Report 62

Marketing Report Positioning Business Marketing 62

US Data Corporation

APRIL 23, 2024

Artificial Intelligence (AI) has transitioned from the realms of sci-fi to an integral part of our daily lives and business operations. We’ll also offer insights and tips for marketers on how to leverage AI intelligently and effectively. AI is reshaping industries across the globe.

Marketing & Strategy 52

Marketing & Strategy Marketing Tips Marketing Strategy 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

HG Data

APRIL 11, 2024

Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing environment, where competition is tight.

Marketing Analytics Tools 62

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 62

HG Data

JULY 31, 2023

Technology Intelligence Data-Driven Decision-Making In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, reveals how Technology Intelligence enables businesses to gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems.

Marketing Analytics Tools 98

Marketing Analytics Tools Planning Trends Marketing & Strategy 98

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Why is market intelligence crucial to your B2B marketing strategy?

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Inbox Insight

JANUARY 15, 2024

Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage. How is technographic data collected?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Scoop.it

SEPTEMBER 14, 2023

Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. Don’t overlook this.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Decision intelligence is a framework that bridges the gap between insights and decisions.

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

HG Data

AUGUST 16, 2023

Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more!

Marketing 97

Marketing Spending Video Marketing Business 97

Martech

SEPTEMBER 20, 2023

But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives? The post Unleash the untapped power of email address intelligence appeared first on MarTech.

Webinar Metrics 116

Webinar Metrics Email Marketing Analytics Campaigns 116

HG Data

AUGUST 8, 2023

How Five9 used HG Insights’ Technology Intelligence to make data-driven decisions, optimize their sales strategy, and drive business growth As a leading provider of cloud-based contact center software, Five9 empowers businesses to enhance customer experiences, improve operational efficiency, and optimize contact performance.

Efficiency 98

Efficiency Contacts Software Optimization 98

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

ClickZ

FEBRUARY 26, 2024

This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. This is the next generation of LinkedIn’s Sales Navigator, a tool already renowned for its ability to deliver timely and actionable insights.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. But it’s not only about connecting the data.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. Leveraging xiQ, sales professionals gain deep insights into the competitive landscape and the individual characteristics of those they engage with.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

Analytics 98

Analytics Marketing Analytics Tools Business Video Marketing 98

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 104

Business Best Practices Marketing AI Forecasting 104

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

Analytics 98

Analytics Marketing Analytics Tools Business Video Marketing 98

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Artificial intelligence applications also automate repetitive tasks in B2B demand generation , ensuring consistent communication and making AI a cornerstone for innovation and efficiency in the demand generation landscape.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The more monotonous tasks AI can take on, the more you can focus on growing your strategy, and business, and do more of what you actually like. Imagine that.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135