B2B Memes

MARCH 29, 2011

The articles and resources Alcorn cites are enormously informative, but almost too much so. If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. Annotate an image.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

JANUARY 24, 2012

They just want to tell a story, or convey information, or to create works of art out of their words.”. As a vehicle for conveying information, the e-book is superb. “Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. The deer have guns.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JUNE 28, 2010

And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. But this much is clear: Transparency is not all.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

AUGUST 31, 2010

The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best” work.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

DECEMBER 5, 2011

They just want to tell a story, or convey information, or to create works of art out of their words. In the same way, unlike book designers, most writers don’t care in a meaningful way about the physical presence of a book. The physical format is not essential.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. I would not share that opinion on RD+B ’s account.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. My working life is now completely consumed by content marketing. What Would Google Do? , by Jeff Jarvis. That’s your résumé now.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

APRIL 13, 2011

Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. It’s honest work that benefits readers and writers alike. Instead, you simply click on the link and start reading. That is a powerful difference.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 2, 2011

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. To give the specialists more time to work that evening, the office was closed a hour or so early.

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JUNE 22, 2010

It may be true that it’s pointless to fight this trend, but the debate, to my mind, should be over whether it really works. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Instead, the focus should be on improving ghost blogging, not deprecating it.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible? How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 1, 2010

Any information you have to share has most likely been published elsewhere, and more than once. The real work in writing posts that people want to read, you may discover, is not finding unique content, but finding your unique perspective, and finding yourself. In a world where everyone’s a publisher, content is a commodity.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

MAY 11, 2011

You may have other topics or ideas that you know you need to address, but it’s hard work. One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

DECEMBER 12, 2011

One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” Autofocus usually works just fine. Another is what the Lytro does: squeeze “hundreds of micro lenses into a single device.”.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

OCTOBER 21, 2011

It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. If you were lucky or unlucky—take your pick—you ended up on the trade side, fretting over an inferiority complex but making a good living and doing good work. Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100