Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. In spite of all the other social media outlets, e-newsletters and printed newsletters get results. “It My response? It’s an important piece of any professional’s content marketing strategy.

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

OCTOBER 4, 2016

Don’t overlook sharing on social sites. Consider how you can link it in your newsletter bio, and how you can use this technique of linking factual information to your story. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Post it on your website and blog.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

FEBRUARY 7, 2014

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Instead of generously sharing information about their field of expertise, they share “me-formation.”

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JANUARY 19, 2016

I care if I reach out on social sites more often to share good ideas. Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.). How to use social media. I care if I stay in touch more frequently with clients and offer to help them out.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

SEPTEMBER 4, 2013

Blogs have become a social media platform for everyone. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. Social media has become an ever-present phenomenon now. How can you attract more readers to your business blog? Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 25, 2013

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? He founded the Content Marketing Institute. Will they search for it?”

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MARCH 17, 2014

Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Some writers die from an overdose of information , others simply disappear and give up, telling themselves there’s simply too much already written. Some will be better sources of information than others.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

SEPTEMBER 19, 2016

Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. What other information do you track, or would you like to track, with your database? . Creating a newsletter email list is no exception. A spreadsheet, or .csv A spreadsheet, or .csv

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

JUNE 12, 2013

If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters. call to action.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

OCTOBER 8, 2015

In 1997, the first recognizable Social Media site, Six Degrees, was introduced, according to SmallBizTrends. So now we have blogging, more sophisticated search engines, social media and a free blog creation service. In my next post I’ll share information on ways you can earn money directly with a blog.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

MAY 11, 2012

5 etiquette tips for pinning on the world’s favorite social pinboard. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. 4 Time-Saving Tips for Social Media Marketing.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

FEBRUARY 17, 2016

Social sites, web, blog, articles, videos, etc.). Continue to entertain or inform them through content, based on what they want or need. What comes up for your name? What comes up for the keywords that describe what your business does? Are you everywhere, or at least in the key places your target audience is? Know their mindset.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – It is about sharing worthwhile information with others and learning from the worthwhile information they share.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. And by connecting with people through social media updates, you’re creating interest in what you have to say.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. You can’t do that without asking them what their interests are.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 31, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Maybe you just need to inform a wider audience that you are indeed out there.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

FEBRUARY 14, 2014

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. Social media marketing. And much much more… And if you can’t make the conference, at least join AuthorU and get valuable information and resources for your book writing and publishing process.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

NOVEMBER 1, 2010

CMI offers frequent information on Content Marketing from some of the finest experts both online and off. Related posts: 4 Time-Saving Tips for Social Media Marketing. And it’s mostly free. Can’t beat that… Let me know if you have questions about blogging steps. Time Saving Tips for Smart Blogging – a Tutorial.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JANUARY 9, 2014

Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. And of course you can use social media pages to ask for other people’s perspectives. Information, inspiration, entertainment – what’s compelling? Find out what other books have been done. Unique about your ideas?

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

AUGUST 23, 2010

Somethings like social media updating and article submissions can be handled by a V.A. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. Click here for more information. Related posts: 4 Time-Saving Tips for Social Media Marketing. Tweet This!

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

SEPTEMBER 3, 2014

I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.)

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

FEBRUARY 5, 2014

But pay attention to the quality of information you get online. Particularly when researching social networks, comments are often biased in favor of negativity. How can you research your targeted audience and discover more about how and what to write? Here are a few tools you can use. People complain more than they praise.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites. Customer Service.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JANUARY 17, 2014

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. Setting up and using social media. I also will write about what happens after the content is written: Revising, editing.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. Are you including comments from satisfied clients , email messages, and other social proof? Phony Testimonials and Dumb Social Proof. Think about it. testimonials.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

APRIL 24, 2013

Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. The people who want information about one won’t want information about the other. You need a new blog.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Related posts: Social Writing: Don’t ignore networking sites.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 8, 2015

Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. While this may depend on many factors, in general, most of my clients report similar satisfaction in xyz….”). Call to Action. People will respond more frequently when you spell it out for them.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Linda Forshaw is a Business Information Systems graduate from Lancaster University in the UK.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. This is strong social proof that will help others to see how you can help them. Reciprocity and social proof are two strong triggers that set the stage for reader conversion.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JUNE 11, 2010

Are you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients , you know you can easily get overwhelmed with information. They come to the content community to find information on particular topics of interest to them.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

NOVEMBER 8, 2011

They also founded an excellent social networking site, Neuromarketing.com , a Ning group, for people interested in how brain science can be applied to marketing. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Or is it revealing what we already know is true?

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. The biggest issue is whether or not YOUR clients are using it, and are they seeking information there in your core expertise? You don’t want to get caught up wasting time if you’re running a business.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100