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Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Providing Important Information. Image credit: CPS, Inc.

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Twitter Marketing in 2019: The Ultimate Guide

Hubspot

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101
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B2B content marketing: a look at usage and… AI!

Exo B2B

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

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Marketing on Threads: What you need to know

Martech

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Here’s everything you need to know… What is Threads?