KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. Eighty percent believe their family or themselves can be compromised online.

Buy 145

Buy Personalization Brand Identity Branding 145

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

OCTOBER 24, 2019

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Merkle recently published the “Customer Engagement Report,” and most marketers (78%) said that they deliver a personalized customer experience via email utilizing customer data.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

KoMarketing Associates

OCTOBER 31, 2019

Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy. Nearly 47% of marketers claim that their information is siloed and difficult to access.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121

KoMarketing Associates

FEBRUARY 6, 2017

New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The majority of respondents (65 percent) intend to focus on personalized marketing to meet more of their customers’ needs.

Personalization 120

Personalization Business Advertising Agencies Touchpoints 120

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. However, just 3 percent of customers describe their emails as “personalized.”. However, just 3 percent of customers describe their emails as “personalized.”.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

KoMarketing Associates

MARCH 9, 2012

From a search engine results perspective, an image of the author will appear alongside applicable web information. At the very least, the following information should be entered when creating a complete Google+ Profile. Photos, Personal Interests, etc can and should be also added to create a more complete social networking experience.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. As a result of these data challenges, only 35% of marketers say that they have been able to execute personalization via their website with “great success.”

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. ABM relies far too heavily on both technology and information to go far without those departments. Embrace Personalization. billion on digital ads this year, up 22.6%

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 4, 2021

Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs. In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

DECEMBER 29, 2021

This has also helped them deliver a consistent, personalized customer experience. Data privacy remains a concern among customers, and previous research suggests that it continues to impact the way marketers obtain and maintain their information. Nearly 53% of these respondents said that their CDP leverages machine learning.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

DECEMBER 14, 2021

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. As they look to improve their data-driven strategies in the year ahead, most marketers (45%) intend on improving personalization.

Statistics 220

Statistics Custom Publishing Marketing & Strategy Marketing Report 220

KoMarketing Associates

FEBRUARY 9, 2022

Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. Additionally, 24% of respondents said that their lack of confidence in their organization’s data keeps them up at night.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

NOVEMBER 3, 2021

About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years. In the first quarter of 2021, about 81% of marketers said they had expected personalized marketing to have a direct influence on their overall strategy.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

FEBRUARY 8, 2022

However, previous research suggests that marketers have struggled to leverage this information to make more impactful decisions. Marketers find it most useful for personalization (42%), email marketing (38%) and content marketing strategizing (36%). Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

APRIL 10, 2018

Mass Data Personalization Campaigns. Personalization marketing is more than just being able to dynamically insert a recipient’s name into the subject line or body of the email, as a recent post for Salesforce Canada I wrote explains. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. This is compared to just 38% of aspirationals – individuals who are still in the process of harnessing and leveraging data and analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Opportunities/pipeline generated (53%), total number of events/sessions attended (51%) and information/content downloads (50%) are some of the other key performance indicators used by B2B marketers.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

AUGUST 20, 2020

They are also leveraging this type of data to measure and quantify their return-on-investment (65%) and offer personalized customer experiences (65%). Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information. Bad Data and Its Impact on Marketing.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

FEBRUARY 13, 2020

We know that data is absolutely essential for delivering personalized customer experiences. I’ll be diving into the importance of providing personalized customer experiences in a moment but, first, let’s talk about the common challenges marketers are up against. Create consistent yet personalized experiences across channels.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

MARCH 20, 2018

Customer experience encompasses all the interactions a person has with your business. While there is no one answer, there are a few things that must occur – the customer experience must be consistent across channels , personalized , meet expectations , and most importantly, it must be positive. Are they given enough information?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 13, 2020

“Its ability to be highly personalized all but guarantees its clout for the foreseeable future.”. Marketers are leaning on email as a tactic, but previous research indicates that there is still little information on which strategies, in particular, are paying off long-term. Measuring the Most Effective Marketing Tactics.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. And, they might not reach out to your company in person until they are ready to buy.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 18, 2020

With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. We have all needed to make changes one way or another, whether it’s professionally or personally. LinkedIn is now allowing advertisers the ability to look at engagement at the company level. Final Thought.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

AUGUST 29, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. customer concept in financial chart graph. Marketers Struggling to Wrangle Useful Data.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

APRIL 2, 2019

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. Look for missing information in available answers and provide additional informational value.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JUNE 4, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. Marketers Struggling to Wrangle Useful Data. In 2018, however, this percentage dropped to 76 percent.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121