Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? And how do I do it when my leadership—my counterparts—are afraid of digital?”. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Given this information, perhaps the limited incumbency of CMOs isn’t that surprising. In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Adobe Experience Cloud Blog

JUNE 2, 2020

They say a picture speaks a thousand words—and research proves it. Based on that information, marketers should be able to define content and channel strategy to optimize return on investment. Leave your thoughts in comments. Brush up your data science skills with these classes from Harvard. #3

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Adobe Experience Cloud Blog

APRIL 7, 2020

In Scientific American , Heather Butler discussed her research, stating that critical thinking “can improve with training and the benefits have been shown to persist over time.”. Take the time to do your research and get to know other people.

Work Management 152

Work Management Automation Domain Marketo 152

Only B2B

JULY 5, 2023

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. Influencer Marketing: Collaborating with industry influencers and thought leaders can significantly impact demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? Because consumers today are so overloaded with information, strategic audience marketing is more crucial than ever. The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

You name it, we have researched or tried it. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. It is a challenge.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 29, 2020

Research and questionaries will likely leave you with several customer personas, different distinct groups that interact with your brand. The most common type of map, the current state map allows you to visualize the actions, thoughts, behaviors, and emotions your customers experience when interacting with your brand right now.

Ad Building 173

Ad Building Allocation Touchpoints Thought Leadership 173

Adobe Experience Cloud Blog

APRIL 11, 2017

Recent research found that the average office worker receives 121 emails every day. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Today, many of your buyers do their own research long before they enter an active sales cycle. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. When information isn’t shared universally, it can lead to the wrong messaging or messaging personalized to the wrong customer. .

Personalization 167

Personalization Lead Ranking Lead Scoring Curation 167

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Paid search doesn’t have to break the bank, but if you’re not at least testing it, you’re missing out on a channel where people are actively researching products or services that you offer. What works? Social Media.

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. They want simple, fast, and intuitive solutions to their complex problems.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Start with Research. Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content. The answer may surprise you.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

In the middle of the funnel, marketing aims to help the sales team prioritize their time by providing clear and accurate information on each lead. Marketing sends too many leads to sales, and sales doesn’t have enough information about the leads to prioritize them effectively. Why focus on the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

DECEMBER 15, 2016

User intent is typically to “inform” (get more information on something) or “purchase” (buy something). Three of the top five results are not only providing information about third party logistics, but specifically providing definitions and very basic, beginner-level information. I’d love to hear your thoughts!

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Adobe Experience Cloud Blog

JULY 12, 2017

We are now squarely in the Engagement Economy where we all need to meet our customers wherever they are with information they care about. When I wanted to listen to my customers, I often had to spend a lot of money and time on qualitative and quantitative research. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

MARCH 26, 2020

Pew Research Center findings show that about 45 percent of teens are online “almost constantly.”. With so much information constantly available and vying for attention, Gen Z has developed what some have called a “ highly evolved eight-second filter ” to sort and evaluate high volumes of info.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

MAY 22, 2018

According to recent Marketo research , as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. 75% in our study cited concern about the extent or personal information companies might have access to.

Opt-out 134

Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2017

People like to be heard and want to know that their thoughts and opinions matter. It is essential to spend the time and do the research about each channel. Final Thoughts. Interested in learning more from thought leaders? What Are the Core Elements in Any Good Social Engagement Strategy?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Though, this year, that isn’t the case at all.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Content Standard

SEPTEMBER 29, 2014

For a lot of decision makers, ROI isn’t tracked in social shares, page views, or thought leadership, but in bottom-line movements like sales. How do you quantify the business earned through thought-leadership content? Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

But now, with content and context-based search, you can pretty much be guaranteed that the information you search for will show up on the first page of your search results. Context-based routing has begun to change the way we deal with leads just as context-based searches changed the way we get information on the Internet.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Adobe Experience Cloud Blog

MARCH 20, 2019

In research published this past May, data exchange Insights Network noted that 90% of consumers consider it unethical for companies to share personal data without the user’s consent. Declared data is first-party information that consumers volunteer about their motivations, intentions, interests, and preferences.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Look for insights that answer the following questions: Are users looking for information or products? Where does this information fall in the buyer’s journey?

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

APRIL 24, 2019

There’s a direct correlation between the clients who are fully transparent with their numbers and goals and the ones we have the most success with, because the ideas and recommendations we provide are only as valuable as the information they’re based on. The more accurate the information we have, the better the decisions we make.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Adobe Experience Cloud Blog

MARCH 22, 2019

In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research. A CHRO in the rapidly growing high-tech industry, for example, would likely be interested in information around talent recruitment. Sending those executives HR content isn’t enough.

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Then they need to nurture these leads till they're sales-ready.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

People are used to consuming short bits of information and when presented with a longer piece, they simply scan the article or jump directly to the summary. It Provides Detailed Information. You then assign more value to the article, which in turn makes you more attentive to the information at hand. It Increases Shareability.

Planning 268

Planning Content Work Management Paid Search Agency 268

Adobe Experience Cloud Blog

APRIL 8, 2019

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared. At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” A solid definition of “lead”. First things first. What’s a lead?

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Ranking Lead Scoring 134

Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Beyond the typical market research, such as A/B testing, you can use objective evaluation criteria. Marketing Strategies That Really Work! Same goes for demand generation.

Thought Leadership 48

Thought Leadership Work Management Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 15, 2019

Why target the busy executive who won’t have time to read your content when you can target the person tasked with researching technology and reporting to them? But they often find useful reports and information while scrolling through their social media feed before a meeting. But information changes quickly. Know your platforms.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. You’ll need to focus on your requirements and research the available options to make the best choice.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

MARCH 13, 2018

Our research, which we published in “ The State of Digital Media ,” has helped us understand what it takes to succeed. People want valuable information and advice they can’t get anywhere else—makes sense, right? Editors prefer revised, thoughtful content, free from grammatical errors and loose ends.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

JULY 31, 2019

Research shows that only one in 26 unhappy customers complain. For instance, ensure the customer has the name and contact information of the rep assigned to them. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer Satisfaction 133

Customer Satisfaction Gartner FAQ Thought Leadership 133