Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?

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Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

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Marketing AI Campaigns Elasticity Marketo 128

Marketing Insider Group

AUGUST 20, 2019

We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. With your buyer looking for a solution to their problem, you need to supply them with relevant content. How do you become a thought leader?

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Planning Content Marketing Thought Leadership SME 100

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. It helps marketers build brand advocacy and loyalty by permitting them to have relevant, ongoing conversations with existing customers over time.

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Marketo Advertising Agencies Linkedin Advertising Channels 48

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . These stats show a significant problem with current reporting strategies because as we mentioned earlier, one of the top obstacles for marketers is being able to prove to leadership that they should invest in marketing innovation. .

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Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Adobe Experience Cloud Blog

MAY 2, 2017

The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. Deliver Timely, Relevant Offers with Geo-location and Mobile.

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Work Management Marketing Management Paid Search Agency Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. What does this have to do with voice search?

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Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. I’d love to hear your thoughts in the comments below.

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Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 31, 2020

How can you use the data you’re collecting to deliver a more relevant, tailored experience to a customer? 2. Reporting and analysis: You should look to find anomalies and trends in data to inform marketing decision-making. Being data-driven in marketing means making decisions about how to activate data on behalf of the buyer.

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Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Adobe Experience Cloud Blog

JANUARY 30, 2019

The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them. Don’t drown in excessive information.

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Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. You will likely have more than one persona to define.

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Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JUNE 5, 2019

To deliver the best ROI, figure out what decisions need to be made up front to drive company profits, then use measurements to capture information that will facilitate those decisions. Don’t get bogged down looking over your shoulder. Focus on effectiveness, not efficiency.

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Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

MARCH 16, 2017

That means being able to support a sophisticated data model and respond with relevance during customer interactions. The ideal marketing platform enables marketers to easily create these relationships, and then automatically and immediately create relevant behavioral triggers and easily accessible data filters to leverage them.

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Marketing Automation Services Peer-to-peer Paid Search Agency Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. It was usually left to sales to figure out how to make products relevant to individual buyers, their business problems, industry peculiarities and competitive alternatives. Who’s the audience?

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Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions.

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Adobe Experience Cloud Blog

MARCH 11, 2020

The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. 5 Ways to Build It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Ad Building Transparency Trust Marketing Impressions 173

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Rather than sending out an email once a week, we send out behavior-driven emails as soon as our prospects take relevant actions (i.e. The email references the prospect’s interest and provides relevant content.

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Intent Data Intent Email Marketing Social Marketing 129

Zoominfo

JULY 2, 2020

Because without personalized, relevant content, marketing automation falls short. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Closing Thoughts on Marketing Automation.

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Marketing Automation Services Marketing Automation Automation Work Management 246

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Unique Updates, Tailored to Your Audience. Offer the Support Your Community Needs.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

MAY 8, 2019

Done properly, demand generation can create awareness around the issues most relevant to your business, provide sales the qualified leads it need to close deals, and position marketing as a revenue generator instead of a cost center. So, how does Marketo define demand generation? The three pillars of demand. Distribution.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

MAY 13, 2019

Based on the information provided by your subscribers and their past interaction with your brand, you can create segmented lists to send valuable and more relevant emails. Email marketing best practices are always changing, and technology is always adapting to the user’s preferences to stay relevant. Improved experience.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

In the middle of the funnel, marketing aims to help the sales team prioritize their time by providing clear and accurate information on each lead. Marketing sends too many leads to sales, and sales doesn’t have enough information about the leads to prioritize them effectively. Why focus on the middle of the funnel?

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

MAY 11, 2017

While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to activate for maximum ROI. Despite this, not all influencer campaigns are created equal. Knowing your audience well is step one.

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Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.

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Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Adobe Experience Cloud Blog

MARCH 22, 2019

A CHRO in the rapidly growing high-tech industry, for example, would likely be interested in information around talent recruitment. Marketers need to capitalize on the information at their fingertips to learn more about their audience and personalize their communications. Even information that doesn’t seem relevant can be useful.

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Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. Sales Engagement tools, like Marketo ToutApp, help to bring these two teams together.

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Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

MAY 22, 2018

According to recent Marketo research , as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. 75% in our study cited concern about the extent or personal information companies might have access to.

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Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2017

People like to be heard and want to know that their thoughts and opinions matter. You can do this through sharing your own content as well as relevant articles to your industry and what you are interested in. What Metrics Do You Think Are Most Relevant for B2B Marketers to Track? Final Thoughts.

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Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

AUGUST 9, 2017

You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates.

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Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

The internet has become one of the first places that consumers go to when they need information. The great thing about blogs is that they can provide the information that consumers are looking for. Furthermore, by creating various informational or instructional blogs, businesses can prove that they are authorities in their field.

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Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. These insights will help you optimize your programs and provide sales with vital information needed to close the deal.

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Account Based Marketing ABM Sales Qualified Leads SMB 131

Adobe Experience Cloud Blog

OCTOBER 4, 2016

Taken back, you eyeball the guy up and down, looking at his clothes, shoes, posture, hairstyle, and facial expression, all while trying to figure out why this person asked you for this information when he doesn’t even know who you are or what car you’re interested in yet. Let’s dive right in! Whitespace Directional Cues.

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Landing Pages Conversion Thought Leadership Marketo 134

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

You’d do an internet search , and about 20,000 items came back as “relevant”? But now, with content and context-based search, you can pretty much be guaranteed that the information you search for will show up on the first page of your search results. Are you old enough to remember the first version of the internet?

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Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Adobe Experience Cloud Blog

FEBRUARY 28, 2018

Your Content is Not Relevant. It is impossible to create one message and make it relevant to your whole audience. Ask people which channels they want to receive information through and adapt accordingly. Every one of your prospects and customers is different. They have their own wants and needs. How do marketers solve this?

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Content Paid Search Agency FAQ Thought Leadership 134

Adobe Experience Cloud Blog

MAY 15, 2019

But if your data is up to date, you can create content that is truly relevant and personalized. To make sure you’re targeting the right people at the right time, ask yourself some key questions: Is your offering relevant to them? We’ve already touched on the importance of having detailed, relevant, up-to-date data.

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