Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. People listening to podcasts in their car or on a walk can’t press the CTA button the moment the inspiration hits. One-third of listeners between ages 25 and 35 pressed play on at least five podcasts per week.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Parse.ly

JULY 29, 2021

The goal is to draw a wide variety of people to your brand through engaging educational information. Earned content is when journalists and influencers pick up your press releases or highlight your initiatives in their articles. Look for general themes, especially in the long-tail part of the list, that might interest potential leads.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Scoop.it

FEBRUARY 10, 2022

Improve your SEO by making you a reliable source of information that search engines fancy. Gatherer Information about Your Audience and the Trending Topics. Do in-depth keyword research – It’s essential to analyze how your potential viewers seek information. Press “Publish” and wait for the results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

QuanticMind

AUGUST 22, 2018

Target long-tail keywords. These are called long-tail keywords, and can help you answer common questions your audience asks search engines when looking for an accountant to hire. There are plenty of tools out there that can help you brainstorm long-tail keywords. Answer the Public is one free option.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. Market Segmentation Tips.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Sana Commerce

NOVEMBER 23, 2022

One of the most common mistakes made by businesses is copying data from competitors, which can lead to copyright claims, lawsuits, bad press, and loss of business. . Or do you focus on long tail keywords with fewer searches but less competition? Stolen credit card information. The solution is simple: don’t steal. .

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Method and Metric

APRIL 17, 2020

Just like long-tail keywords , more specific topics have a higher chance of standing out from the crowd (as long as people are searching for it – see step 1). How should you go about sharing your information? To start, press the “Windows” and “G” to open the Game Bar and start recording. Breaking It Down.

Course 59

Course Research Tools Broadcasting 59

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

BenchmarkONE

JANUARY 21, 2021

ContentKing provides a holistic view of your site’s health, and its dashboard breaks down information into the following categories: Health – the overall health of your website. This tool is hot off the press from Ahrefs. Pages – recommended changes per website page. Ahrefs Content Explorer.

SEO 68

SEO Tools Marketing Management Lead Ranking 68

Valasys

AUGUST 3, 2023

Just like the printing press revolutionized the distribution of information, automating tasks streamlines processes and boosts efficiency. Armed with this valuable information, you can steer your website towards success, staying ahead of the competition. It offers unlimited tracking for websites, keywords, and backlinks.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

QuanticMind

SEPTEMBER 12, 2018

Simply put, search engines remain the most popular way people search for and find information on the internet. Student blogs, professors’ blogs, and/or university publications can all end up under your domain, publishing the same press releases and announcements. Researching potential educational institutions is no exception.

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Simply put, search engines remain the most popular way people search for and find information on the internet. Student blogs, professors’ blogs, and/or university publications can all end up under your domain, publishing the same press releases and announcements. Researching potential educational institutions is no exception.

SEM 40

SEM Education Campaigns Long Tail Marketing 40

seo.co

APRIL 1, 2021

Many times people will search through the business listings first and then decide on which one to click on once they see the exact location and any additional information provided. Long-tail keywords in particular (phrases and multiple keywords that are strung together) are easier to use in blog form than in page titles and other places.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Sprout Social

MARCH 30, 2020

If you’re targeting a long-tail keyword, you may have no choice but to rely on a longer title for a particular post. Ex: “Why You Should Have Started Using TikTok, Like, Yesterday” “Important” People don’t want to be bothered with information or news that’s not breaking or pressing.

Work Management 137

Work Management Content Marketing Management Case Studies 137

Hubspot

MARCH 8, 2016

A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return. By this I mean, forms where prospects can give you their information. But it's a two-way street.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you!

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. As they say, there’s no such thing as bad press. Except maybe no press, that is. The competition for your chosen keywords is too high.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. Building a solid information architecture is incredibly important for ranking well in organic search across a broad topic area.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Online Marketing Institute

MARCH 21, 2011

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Top Rank Marketing

OCTOBER 23, 2023

Let’s tackle them together: 1 — Economic downturn & pressure to prove ROI fast Perhaps the most immediately pressing challenges facing B2B inbound marketers today relate to the tough market conditions resulting from the protracted economic downturn we’ve been facing for most of 2023.

Inbound Marketing 125

Inbound Marketing B2B Marketing Planning Work Management 125

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Search engines like Google have established themselves as an instant-answer-providing engine that offers users their sought-after information quickly and in fewer clicks.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

FEBRUARY 10, 2012

This particular header tells us that this is the page where you can access a new ebook, and what the topic of that ebook is, helping users quickly orient themselves and continue reading to get more information and complete the lead-capture form. Your form header should simply tell the visitor what exactly filling out that form will do.

Landing Pages 28

Landing Pages Optimization Lead Ranking Lead Scoring 28

SmartBug Media

MAY 31, 2024

Generative engine optimization tools work to: Identify long-tail keywords Enhance keyword placement to improve results Increase search engine visibility The Bad AI and generative engine optimization for content offer incredible efficiency, but think of them not as experienced executive assistants but as college interns.

Marketing AI 59

Marketing AI Optimization Generation Ethics 59

Hubspot

JANUARY 9, 2012

It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Re-Market It.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Content Standard

MARCH 7, 2023

It draws on information from the web to provide fresh, high-quality responses [and] can be an outlet for creativity and a launchpad for curiosity.” As an SEO content strategist, consultant, and copywriter, I wanted to find out what this means for brand marketers and content creation. We’ll have to wait and see how Google evolves.)

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

MARCH 29, 2023

Here are some of the key differences: Focus on Long-Tail Keywords: Unlike traditional keyword research that tends to focus on short, high-volume keywords, enterprise SaaS SEO often requires a focus on longer-tail, niche-specific keywords that are more relevant to the target audience’s pain points and needs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Webbiquity

NOVEMBER 5, 2019

Research should inform every strategy and marketing decision. You can use search operators to find information about specific market segments on targeted websites. Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. Press releases. Mobile-friendly designs.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Complete and keep up to date your Google My Business information. Focus on long-tail searches.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

ClearVoice

JULY 15, 2021

A master list of keywords is categorized by month and season to help you build a winning calendar for strong content that performs for your brand all year long. That’s why we’ve created this evergreen guide to seasonally trending keywords to help inform your content strategy this year and in years to come. Perform keyword research.

Top of Funnel 105

Top of Funnel Keywords Trends Content 105

Sales Engine

APRIL 24, 2018

By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems. For more information or to speak with someone about our pay-per-lead program , Click below.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Optinmonster

NOVEMBER 13, 2019

” Press Search. You can use this information to come up with ideas for new topics to cover on your blog. Press the search icon. To get full information on each term, click on the term. Be warned, with so much information, you can spend a lot of time doing keyword searches on Ahrefs. You can have up to 100.

Keywords 78

Keywords Paid Content Traffic Research 78

Valasys

MARCH 17, 2023

The integration of MUM could mean a new type of results that combines information from various sources to provide more specific answers, leading to more 0 click results. By doing so, Google can offer more relevant information and sell more ads to users. The long-tail keyword approach may seem counterintuitive in light of this.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

Hubspot

SEPTEMBER 13, 2017

It involved a ton of blog posts -- but resulted in a disorganized experience for someone trying to search for information on your site: Topic clusters focus on -- you guessed it -- topics over keywords. Ye's rule of thumb is: If a blog post is targeting one particular, narrow long-tail keyword, it can't be a pillar page.

Long Tail Marketing 76

Long Tail Marketing SERP Keywords Content 76

seo.co

NOVEMBER 21, 2021

Press releases were once the golden strategy for SEO. In today’s world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important? The Goal of the Press Release. That, in turn, yields higher ranks for your site and more organic visitors.

Press 105

Press PR Lead Scoring Lead Ranking 105

Sharpspring

SEPTEMBER 20, 2019

At SharpSpring, our team has noticed an ever-pressing need to put the “custom” in customer service and reach people on an increasing variety of devices. By publishing content on sites that favor long-form user-generated content, you can tap into long-tail queries, which, as we established above, are increasingly popular.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69